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Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry
[A CASE STUDY OF DIAMOND BANK PLC ILORIN] -
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HYPOTHENSIS ONE
H0: sales promotion is a good promotional tools. To introduce new produce new product to the market in a distress economic.
H1: sales promotion is not a good promotional tools to introduce new product to the market in a distressed economic using table xiii, the calculation is as following
C = 250/3 = 83.3
X2 table = 102.7932.
Degree row, freedom (DF) is given by (r - 1) (c - 1) where r = row, c = column and level of significance = 5% (0.05).
DF = (3-1) (5-1)
= 2-4
= 8
And 75% of significance with degree of freedom (8)
5% = 0.05
= 7.05
= 2
calculate D = 8.5
Decision Rule Criteria.
When calculated x2 is greater than x2 17 rejected the hypothesis when calculated x2 is lesser than table x2 at accepted the hypothesis.
Decision
The x2 table = 102.7932 and x2 calculated = 8.05. Then the hypothesis is accepted as the x2 table is greater than the x2 calculated.
The significantly shows that sales promotion as one of the promotion tools can be used or better used to introduce new product or innovation to the market.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle page CertificationDedication AcknowledgementAbstractTable of contentCHAPTER ONE; Background to the study Introduction Statement of problem Aims and objective of the study Significant of the study Scope of the study Limitation and constraint to the studyCHAPTER TWO; Literature Review2.1 The meaning of automatic teller machine A.T.M2.2 Rational for the introduction of A.T.M2.3 Uses of A.T.M to business organization2.4 ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEBACKGROUND TO THE STUDY1.1 INTRODUCTION The company’s effort at prevailing among thousand of competitors is surrounded by a number of strategies. Among this strategy is effective customer relation customers are the centre-pieces of any production outfit is goods based or services based. If there are no customers either existing or prospective there will not be the needs for productive activities talk less of creativity, inventions or innovations. For any compa ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY.AWOLOLA, J.A (2002): RESEARCH DESIGN AND APPROACH. OLAD PUBLISHERS NIGERIAAROWOMOKE, K.A AND EBELOKU A (2003): THEORY AND APRACTICE OF MODERN MARKETING. TAJUDEEN PRESS NIG.FATIGUN, J.O (1998): RESEARCH METHODOLOGY. 1ST EDITION ILORIN FAMOST ING. PUBLISHERIRUING, S.K (1997): PUBLISH RELATIONS. ALEXANDER HAMILTON INSTITUTE.NEW YORKJOHNSON, UGOJI ANYADE (1990) COMPREHENSIVE ECONOMICS. A JOHNSON PUBLISHER NIG.OYEBODE, A.O (2006): PRFESSIONAL GUIDE TO MARKETING OF FINANCIAL SERVICE. OLAD ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FAST CASH WITHDRAWALSStep 1 – inserts card.Step 2 – selects your preferred language.Step 3 – key in your pin using the key pad.Step 4 – select the amount you require for your ‘‘fast cash†transaction.Step 5 – select the account to withdrawal money if more than one account is liked to your card.Step 6 – would you want a receipt or not?Step 7 – Take your card.Step 8 – Take your money.Step 9 â ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]Section B(7) do you take product of Nigeria flour mill plc?Yes ( ) No ( )(8) if Yes which of the product?(a) Golden penny flour (GP) ( )(b) Seel raising flour (SP) ( )(c) Macaroni Elbor and spaghetti ( )(d) Semovita ( )(e) Cement ( )(9) do you take use or consume substitute product before changing to flour mill of Nigeria plc product.Yes ( ) ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION.5.1 SUMMARY OF FINDINGS. The scope of this project has been limited on the significant or application of “A.T.M†in the banking industry and why they have been introduced into the banking system and the benefit the bank have derived from the use of “A.T.Mâ€. Our research and analysis on this topic has been from diamond bank of Nigeria plc being our case study. The topic started by introducing some f ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAWOLOLA. J.A (2001) research design and approach ilorin Olad publishersAROWOMOLE. K.A and EBELOKU. A. (2003) theory and practice of modern marketing. Tajudeen pressFATIGUN. J.O (1998) Research methodology 1st edition ilorin. Famost Nigeria publisher.IRUING. S.K (1997) public relation Alexander hamulton institute. New york.JOHNSON, UGOJI ANYADE (1990) comprehensive economic a Johnson publisher Nigeria.OYEBODE, A.O (2006): prfessional guide to marketing of financial service . Olad publish ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---