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Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry
[A CASE STUDY OF DIAMOND BANK PLC ILORIN] -
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HYPOTHESIS TWO
H0: sales promotion influence the consume buying pattern.
H1: sales promotion does not influence consumer buying pattern using table xiv, the calculation is as followed.
E = 250/3 = 83.3
X2 table = 87.8155.
Determinant of critical value.
Degree of freedom (DF) is given by (r-1) (c-1) where r = row, c = column, and level of significance = 5% (0.05)
DF = (3-1) (5-1)
= 2x4
= 8
At 5% level of significance with degree of freedom (8)
5% = 0.05
= 8+0.05
= 8.05
= x2
when calculated x2 is greater than x2 rejected the hypothesis when calculated x2 is less than table x2 accepted the hypothesis.
Decision of finding
For the data analysis and hypothesis tested several finding were disclosed among these are.
Age 41 – 50 years among the respondents mostly are the consumers of flour mills product simply because those in these age group are majorly house wife (economic of golden penny flour) macaroni, semovita while men in these age make use of cement for building.
According to the data analysed it is also included that tribe that use the flour mill product mostly are the yoruba’s also workers are the major purchaser of their product simply because they could afford the price more than the students.
In the findings, it is also concluded that it was the impact of sales promotion that change most of the consumer to the flouring mill of Nigeria product majorly.
According to the analysis, it is concluded that sales promotion has quick response in distressed economic.
In conclusion sales promotion influence the consumers buying pattern.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---