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Significance Of Automatic Teller Machine To Enhancing Customer Relations In The Nigerian Banking Industry
[A CASE STUDY OF DIAMOND BANK PLC ILORIN] -
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4.4 THE IMPORTANCE OF ATM TO CUSTOMER RELATION IN DIAMOND BANK.
Automatic teller machine enhances effectives customer relation between diamond bank and its customers due to its importance.
Therefore, the followings are the importance of automatic teller machine to customer relation in diamond bank.
(1) Easy access to bank account and withdrawal without delayment. With ATM, accessibility to account and withdrawal is done in a twinkle of an eye without getting bored.
(2) It erase fatigue and tiredness: ATM as an instrument is very paramount in enhancing effective customer relation due to its ability of creating real – time processing without been bored or tired.
(3) It enhances convenience in the side of customer – with ATM convenience is experienced and with the convenience customer will have much confidence in the bank and there by ensures perfect relation ship’s between them.
(4) It is important in building customer relationship by trustworthiness and in enhancing the image of the organized on by the concerned firm.
4.5 THE EFFECT OF ATM OPERATION ON DIAMOND BANK’S CUSTOMERS
Infacts, ATM ‘s significance, impact and effect on the operation of diamond bank’s plc cannot be over emphasized.
Thus, the following are the effect of ATM in diamond bank’s operation.
(1) it facilitates easy transaction one of the major effects of ATM on diamond bank’s operation is that it facilitates easy transaction. With ATM, business transaction that ought to be done for hours can be done within a twinkle of an eye.
(2) it increase patronage interms of customer through ATM, the patronage of diamond bank plc has increased tremendously done to the convenience experienced by customers.
(3) it leads to increase in profit diamond bank’s rate turnover interms of profit has increased with the introduction of ATM into its operation.
(4) it allows better competitive advantage with the introduction of ATM by diamond Bank plc to its operation, it has gained better competition edge them its competitor that has not adapted the same strategy for distributing its product and services.
4.6 CONSTRAINTS TO EFFECTIVE ATM OPERATION IN DIAMOND BANK
automatic teller machine has the following problems.
(1) it has affected the utilization of human resources trained to perform those jobs, which has now be directed to the use of ATM.
(2) if the ATM system of the bank lack good communication and efficient management control, the ATM output will produce errors or wrong data.
(3) a huge cost are incurred in maintaining and servicing of ATM when it develop faults.
(4) since the diamond bank has been able to facilitate a rapid responses to their customers services by the use of ATM, another cost has incurred to those services.
(5) ATM are dependent to human effort of it operation i.e ATM machine cannot work on it own without human ability.
Data analysis presentation
The objective of this chapter is top present relevant data in which finding will be based. It is also designed to presents and analysis response got through the administering questionnaire. Alos the analysis stage a lot of consideration concerning do research derived from the data presented and analysis. The analysis shall be contain tables where the data gathered from the respondents are analysis for furthered proceeding.
Therefore the table and analysis would be based on the 250 questionnaire available for the research. The table are drawn in three column. i.e. alternative, respondents and percentage rating.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle page CertificationDedication AcknowledgementAbstractTable of contentCHAPTER ONE; Background to the study Introduction Statement of problem Aims and objective of the study Significant of the study Scope of the study Limitation and constraint to the studyCHAPTER TWO; Literature Review2.1 The meaning of automatic teller machine A.T.M2.2 Rational for the introduction of A.T.M2.3 Uses of A.T.M to business organization2.4 ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEBACKGROUND TO THE STUDY1.1 INTRODUCTION The company’s effort at prevailing among thousand of competitors is surrounded by a number of strategies. Among this strategy is effective customer relation customers are the centre-pieces of any production outfit is goods based or services based. If there are no customers either existing or prospective there will not be the needs for productive activities talk less of creativity, inventions or innovations. For any compa ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY.AWOLOLA, J.A (2002): RESEARCH DESIGN AND APPROACH. OLAD PUBLISHERS NIGERIAAROWOMOKE, K.A AND EBELOKU A (2003): THEORY AND APRACTICE OF MODERN MARKETING. TAJUDEEN PRESS NIG.FATIGUN, J.O (1998): RESEARCH METHODOLOGY. 1ST EDITION ILORIN FAMOST ING. PUBLISHERIRUING, S.K (1997): PUBLISH RELATIONS. ALEXANDER HAMILTON INSTITUTE.NEW YORKJOHNSON, UGOJI ANYADE (1990) COMPREHENSIVE ECONOMICS. A JOHNSON PUBLISHER NIG.OYEBODE, A.O (2006): PRFESSIONAL GUIDE TO MARKETING OF FINANCIAL SERVICE. OLAD ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]FAST CASH WITHDRAWALSStep 1 – inserts card.Step 2 – selects your preferred language.Step 3 – key in your pin using the key pad.Step 4 – select the amount you require for your ‘‘fast cash†transaction.Step 5 – select the account to withdrawal money if more than one account is liked to your card.Step 6 – would you want a receipt or not?Step 7 – Take your card.Step 8 – Take your money.Step 9 â ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]Section B(7) do you take product of Nigeria flour mill plc?Yes ( ) No ( )(8) if Yes which of the product?(a) Golden penny flour (GP) ( )(b) Seel raising flour (SP) ( )(c) Macaroni Elbor and spaghetti ( )(d) Semovita ( )(e) Cement ( )(9) do you take use or consume substitute product before changing to flour mill of Nigeria plc product.Yes ( ) ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION.5.1 SUMMARY OF FINDINGS. The scope of this project has been limited on the significant or application of “A.T.M†in the banking industry and why they have been introduced into the banking system and the benefit the bank have derived from the use of “A.T.Mâ€. Our research and analysis on this topic has been from diamond bank of Nigeria plc being our case study. The topic started by introducing some f ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAWOLOLA. J.A (2001) research design and approach ilorin Olad publishersAROWOMOLE. K.A and EBELOKU. A. (2003) theory and practice of modern marketing. Tajudeen pressFATIGUN. J.O (1998) Research methodology 1st edition ilorin. Famost Nigeria publisher.IRUING. S.K (1997) public relation Alexander hamulton institute. New york.JOHNSON, UGOJI ANYADE (1990) comprehensive economic a Johnson publisher Nigeria.OYEBODE, A.O (2006): prfessional guide to marketing of financial service . Olad publish ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller mach ... Continue reading---