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Sale Promotion As An Effective Marketing Strategy For Selling Consumer Manufacturing Industry.
[A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY IKEJA LAGOS]
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The research study is limited to Nigeria Bag Manufacturing Company. This study covers the entire organization but will be represented by only 20% of the whole population.
This research work is an attempt to bring to light some in effectible factor that would lead to marketing promotional strategy with particular attention of Nigeria Bag Manufacturing Company.
The availability, reliability and sufficiency of data, textbook and other materials determine in a great way the success of this research work. Also, the cooperation of interviewed officials and other informed individuals tells much on the success of the study.
However, time and financial constraints as well as the non-disclosure of some of the organization’s strategy reduced considerably the effort of the researcher. It is notable however that the above mentioned constraint do not in any way invalidate this research work as the researcher was able to get relevant and needed information.
1.6 DEFINITION OF TERMS
PROMOTION: it is define as an exercise aimed at information persuasion and communication about goals or services to potential consumer in a manner designed to illicit positive action.
Sale promotion can be defined as a marketing activities outside personal selling, advertising and publicity. It is also used as a complement way to other promotional strategies and action.
CONSUMER: Can be defined as someone who buys and used products and services.
STRATEGY can be defined as the means and skill of planning series of actions for achieving an aim, especially success against an opponent.
MANUFACTURING: Can be define as a means and process or business of producing goods in factories.
INDUSTRY: The production of goods especially in a factories
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTSale promotion as an effective marketing strategy for selling consumer manufacturing industry. (A case study of Nigeria Bags Manufacturing Company Ikeja Lagos). Sale promotion is an effective strategy in an organization and is an important ingredient in most promotional program through which consumers are persuade and convinced to buy a product or services and commonly supported by sale promotion.The research work will be divided into five chapters, each chapter contains the following:Ch ... Continue reading---
