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ROLES OF ADVERTISING IN MANUFACTURING ORGANIZATIONS
[A CASE STUDY OF NIGERIA BOTTLING COMPANY] -
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- Contributor: mr-chris
- engagements: 183
- Case No: 273182pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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CHAPTER ONE - [ Total Page(s): 2 ]Fundamentally, the only purpose of advertising is to sell a product, a service or an ideal stated another way the real goal of advertising is effective communications, that is, the ultimate effect of advertising should be to modify the attitudes of the receiver of the message. These broad of goal of advertising are better reached by setting specific objectives that can be incorporated into individual advertising companies. The researcher therefore expect that management most especially in Nigeria Bottling company plc, Lagos derive meaningful and useful information from this researc ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
... Continue Reading
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