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Application Of Marketing Control Techniques In Manufacturing Firms In Enugu L.g.a Of Enugu State
[A CASE STUDY OF EMENITE LIMITED EMENE ENUGU STATE]
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1.4 RESEARCH QUESTIONS
The
following research question is formulated by the researcher in line
with the objective of the study. The researcher questions includes
1. To what extent has manufacturing firm made formals plans for the activities?
2.
What effect has the application of the marketing control on the
achievement of the corporate goals and objectives of the manufacturing
firm?
3. In what specific areas do your companies apply marketing control?
4. What are various techniques used by the manufacturing firm in the marketing control activities?
5. In what ways can the application of marketing control techniques enhance a firms in the manufacturing firms?
6. What are the most frequently used marketing control techniques used by the manufacturing firms
1. 5 SIGNIFICANCES OF THE STUDY
The
main purposes of this study is to investigate the application of
marketing control techniques in manufacturing firms in Enugu east local
government area and determine whether it’s one is prevalent among firms.
The study will also attempt to find out it control techniques which
will be made between the firms based on their types and size defined by
the annual sale level or turnover. Information generated in this study
will be immensely helpful to marketing executives of Emenite Limited
Enugu in the control of marketing programmers in terms of sales goal and
objectives, cost and the exploitation of opportunities available,
marketing manager should be able to check their basics assumptions about
performance.
Furthermore marketing manager will be in a position to
determine problems area which would have been submerged and this
proffer solution that will improve performances. It will also benefit
the researcher as it is a partial fulfillment for the award of an
ordinary b.sc degree in the field of study. It has also added to the
existing literature in the field.
1.6 SCOPE OF THE STUDY
The
scope of the study is the research boundary emphasis is laid on the
application of marketing control techniques in manufacturing firms in
Enugu east local government area with a view of finding out how this
concept has been applied’ it has on productivity. And so on. The scope
of the study is limited to manufacturing firms in Enugu east local
government area; especially Emenite Limited a leading roofing sheet in
manufacturing firms.
1. 7 LIMITATION OF THE STUDY
Hardly would a
research study be concluded without the constraints in a country such
as our where bureaucracy and redtaplism act as constraints in the flow
of information, and where there is inaccuracy of constraint related to
the data system would includes
- Low quality data and inadequate recording devices
- Lack of standardization in data recording and formats
- Lack of incentives and motivations
- Budgetary limitation
- Privacy of information consideration
- Inadequate data collection and handling procedures.
REFERENCE
Drucker P. [1973], Management Tasks, Responsibility And Practices, New York; Harper Row
Koontz, H.And Weihrich,N [1988], Management,9th Edition, Singapore Mc Graw Hill Book Company
Mocker,J.R [1972], The Management Control Process, Englewood, New Jersey USA; Prentice Hall Inc.
Onyeke, J.K [1999] Industrial Marketing; An Integrated Approach; Enugu Lane Publishers
Udeagha, A.O [1999] Principle And Processes Of Marketing, 2nd Edition ,Enugu Nigeria; James Enterprises.
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ABSRACT - [ Total Page(s): 1 ]The topics of this research work are the application of marketing control techniques in manufacturing firms in Enugu east local government: A case study of Emenite Limited Emene Enugu. In order to peruse this investigation property, the following research objectives were formulated namely: To investigate to what extent manufacturing firms have forma plans for their activities. To determine whether the application of marketing control has any effect on the achievement of the corporate goals and o ... Continue reading---
