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THE IMPACT OF ADVERTISING IN ENHANCING SALES VOLUME
[A CASE STUDY OF NIGERIA BOTTLING COMPANY ILORIN] -
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- Contributor: mr-chris
- engagements: 243
- Case No: 765260pw
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONE1.0 GENERAL INTRODUCTION 1.1 BACKGROUND TO THE STUDY The impact of advertising in enhancing sales volume is the ultimate goal of advertising in order to increase the firm’s profitability.Advertising is the mass paid communication designed to impart information about an organization, brand or services to develop attitudes and awareness and to induce action beneficial to the advertiser generally through the sale or promotion of the product.According to John Hobson (1958), advertising is a form of communication, the special nature advertising of this is that it is ... Continue Reading
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