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Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]
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2.4 MARKETING CONCEPT ADOPTION IN NON-PROFIT MAKING ORGANIZATION.
Marketing is increasingly attracting to the most interest of Para
testers such as sec. fos, NPA, etc these organization have marketing
problem, their administration are strongly to keep them alive in the
face at changing consumer attitude and diminishing financial resources,
many innovations have carried out tom marketing as a possible solution
to their problems.
Many nations non-profit organization section
have a marketing director in contrast to a decade age. Government
agencies or showing interest in marketing they are profit marketing
energy conservation anti smoking campaigns and other public courses.
The components of marketing concepts. The three features which are
referred to as components at marketing concepts and which are recognized
element for implementing marketing concept.
i. Consumer
Orientation: This involves conducting marketing research into consumer
buying habit, buying habit buying influence, social classes within the
target audience. It operates what channel at distribution to use and
study.
Many nations non-profit organization sees have a marketing
director in contrast to decade ago. Government agencies are showing
increase in marketing they are profit marketing energy conservation
anti-smoking campaign and other public courses.
2.5 THE COMPONENTS OF MARKETING CONCEPT
The three features which referred to as components of marketing
concept and which are recognize elements for implementing marketing
concept.
i. Customers orientation: This involves conducting
marketing research into consumers buying habit, buying influence, social
classes within of the target incoherence it operate what channel of
distribution to use study what competitors are doing in satisfying their
customer in relation to 4ps of marketing (product, price, place and
promotion) in a nut shell, this feature emphasis that consumer wants
need and desires guide the firms mode of operation.
ii.
Formulation of company goal: This involves the management given the
whole company a sense of direction to which department goals are
coordinated such as total company goals and objective including profit
maximization, adequate fiancé for research and development department
through customer satisfaction and reduction in marketing expenditure.
The concept proclaim the consumer orientation backed up by integrated.
Marketing aims at generating customer satisfaction and long run
consumers’ welfare as the key to attaining company interpret customer
satisfaction in terms of consumer desires and not consumers’ interest.
In conclusion, marketing concepts deals with low to reconcile consumer
designs, consumers long run interest and campaigns profit.
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ABSRACT - [ Total Page(s): 1 ]Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities. The role of marketing in promotion of financial services is the topic for the rese ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle Page Certification Dedication Acknowledgement Proposal Table of contents CHAPTER ONE1.0 Introduction 1.1 Statement of study 1.2 Objective of study 1.3 Significant of the study 1.4 Scope and limitation of study 1.5 Limitation of study 1.6 Definition of study CHAPTER TWO2.0 Introduction 2.1 Meaning of marketing concept 2.2 Im ... Continue reading---
CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTIONMarketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.Thus, for marketing to take place, it is necessary that the following exist.a. Two or more parities who have unsatisfied wantsb. Some product or services and money be exchangec. Some means of communicatio ... Continue reading---
BIBLIOGRAPHY - [ Total Page(s): 1 ]BIBLIOGRAPHY CUNDIFF EDWARDETAL: Fundamental of Modern Marketing 4th Edition DRUCKER PETER: The Practice of Management Harper and Row York 1954. DOTLER PHILIP: Principle of Marketing Prentice. Hall INC Englewood Cliff. 1980. KOTLER PHILIP: Marketing Management Analysis Plano Practice Hall International INC London 5th Edition 1981. STANLONS .J. William: Fundamental of Marketing 6th Edition 1981 Marketing Journal: Volume 2 no 4 January March 1988 SALIU J.D Behavioral Aspect of ... Continue reading---
CHAPTER THREE - [ Total Page(s): 2 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY This chapter provides an overview of the research methodology. This include a description of the research method employed in collecting the data that were analyzed to arrive at any conclusion in this project.3.1 POPULATION AND SAMPLE Population of the study is the sum of the entire subject or object that posses similar characteristics of interest of the study in question. Therefore, the population of the study is form (SEC).3. ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 9 ]Total above 9 indicates about 78% of the operators interview agreed that the services rendered by the organization needs to the improved in order to raise their quality was okay. While about 15% agreed that the services was very bad. Therefore, the quality of services rendered by the SEC is very bad and need improvement.Total 64 100Table 10 above indicates that 78% were always having the need to complain while 18% complained occasionally and 3% never had the need to complain. Th ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATION5.0 SUMMARY OF FINDINGS The preceding chapters of the research work examine the application of marketing concept a non profit marketing organization with reference to security and exchanging commission. The paper also went further to highlight the problems of marketing concept also that of SEC. the finding therefore indicate that the consumer were not communicated to through any of the promotional tools and also that the coopera ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFRENCES KOTLER (1985) Marketing for Non-Profit Organization 2nd Edition Hall of INDIAN Private Limited New Diehi. DRUCHENER (1954) The Practice of Management New York Harper and row. STATON .J. (1981) Fundmental of Marketing 6th Edition New York, Mc. Grow Hill Book Company. EDWARD .W. (1985) Fundamental of Modern Marketing 6the Edition London Ward Limited. IBEKWE .D. (1984) Modern Business Management Onitsha 1st New Edition New Africa published company Limited ... Continue reading---
