Application Of Marketing Concept In A Non-profit-organization
[A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA]

A total review of the cooperation financial incentive policies with a view to introducing allowances (end of the yea bonus, incontinently allowances e.t.c.) to cover the generality of the work for by which their net pay can increase. This is necessary become of the present findings among the staff that their earnings are not commensurate with the services they rendered. The state government can also commensurate with the service they rendered assist the cooperation through road, maintenance and proper house numbering in order to facilitate easy to their various consumers or customers. The necessary requirements into the organization should also be increase so that the job can really before the highly interested intelligent and qualified set of people more  training programme should be arranged for the staff  workers  both top and lower management staff  by the cooperation. They should be set to training schools and other school relevance to the activities of the organization in order to be more specialized in job they perform and service they rendered. On the aspect of communication, the public relation unit should be established and equipped with the best  equipment or machines that would boost the communication links between the organization and its operators and also vehicles  should be provide for the organization staff in carrying out their  functions and duties. It should also listen to the various companies of the operators and find a lasting solution to them as quality as possible.
    Finally, modern equipment and essential materials should be provided and properly handled and maintained. This will enable the organization to carryout the activities properly.