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Internet As A New Marketing Tool For Achieving Organizations Growth
[A Case Study of First Bank Nigeria Plc]
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1.3 SIGNIFICANCE OF THE STUDY
The significance of this re search work is that it will enable the researcher to understand in full what interest is all about and the various way of improving internet service by researching into their problems.
It will also improve the practice application of the internet service (concept).
To the company (industries), which is marketing firms the research finding and recommendation will enable them to see the real effect of internet as a tool for achieving organization objectives (growth) and opportunity enable with the use of internet service in relation with marketing activities in them present and recognized the opportunities that can be derived by an organization.
1.4 This research work tends to examine the impact of internet as a modern marketing strategy of achieving both product and corporate goal.
This opportunities and threat it has brought to the business environment using the First Bank of Nigeria Limited as a case study. This study covers e.g Ilorin monopolies within the month of March June in the year.
1.5 LIMITATION AND CONSTRAINT TO THE STUDY
This research work is planned to cover a wide area. However the wide range expected to be covered are limited by major as
a.) Insufficient fund to carryout the project work.
b.) The research work is hinded by time, insufficient time for student to be able to search for data and gather information for the purpose of this research.
c.) Inability of staff to give adequate and proper answer to the research questions.
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