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THE RELEVANCE OF MARKETING TO THE BANKING INDUSTRY
[A case study of UBA PLC] -
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- Contributor: mr-chris
- engagements: 200
- Case No: 321462pw
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION 1.1 BACKGROUND TO THE STUDYIn the early age of banking in Nigerian, bank paid little or no attention to marketing of their services but due to the development and new tend in the banking industry.It has been noted that there is new competition going on between various bank especially the commercial banks on how to make their service especially their lastest service acceptable to the customers.However, in order to meet up with the new development in banking industry, it is very important for the bank to include moderns marketing techniques in putting forward their ... Continue Reading
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