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EXAMINATION OF DISTRIBUTION CHANNELS FOR CONSUMER FOODS
[A CASE STUDY OF OKIN BISCUIT OFF] -
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- Contributor: mr-chris
- engagements: 129
- Case No: 348997pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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CHAPTER ONE - [ Total Page(s): 2 ]The first channel (manufacturer to consumer) is a direct channel of distribution such channels are established when manufacturers sell through mail order by catalogue or with their own field sales. E.g Aven Cosmetics.In another channel, producers sell to retailers who in turn sell to consumer. This channel represent the path taken by good handles by departmental stores.The third channel is where wholesalers deal directly from the producers to retailer who make the goods available to target consumer. That is the traditional method where by goods have been distributed in many countries. It is st ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
... Continue Reading
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