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The Influence Of Behavioural Concept On Consumer Buying Habit.
[A CASE STUDY OF 7UP BOTTLING COMPANY]
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1.4 STATEMENT OF RESEARCH PROBLEM
The evaluation of the impact of behavioral concept on purchasing habit of consume has posed some problems cling he period of carrying out the research. The problem of gathering data to be used for carrying out the research; and also inadequate information from the respondents. There is also poor rate of participation by the customers of soft drinks produced by Nigerian Bottling Company.
1.5 SCOPE OF STUDY
The study looked into the influenced of behavioral concept over the consumer market of coca-cola and some other incorporated soft drinks for this period. To accomplish this, some research question have been drafted and reference made to Nigeria Bottling company plc. For necessary information regarding the sales of coca-cola.
Moreover, this study covered Ilorin Township only, where (as 0065pected) all the respondents are drawn; hopefully, the result of this study will yield general application to their consumers beyond the territory of Ilorin.
1.6LIMITAION OF THE STUDY
The research work is limited to only areas in Ilorin metropolis and hose areas include Taiwo, oja-oba, sawmill, Basin and hope where the respondents were drawn to represent Ilorin. The time constraint, cost and lack age cooperation from the respondents were .
1.7 HISTORICAL BACKGROUND OF NIGERIAN BOTTLING COMPANY PLC ILORIN, KWARA STATE.
The Nigerian Bottling company plc was incorporated in 1951 by chief A.G leventis and his brother mr.c.p leventist as small-scale business and it has the eighty six (86) depots throughout Nigeria.
In 1953, the Nigerian Bottling company (NBC PLC) set up the company, first plant in Lagos were coca-cola soft drink was first produced perday, a figure which is still giving with eighteen plants. Some years operating of brand new plants, some years back in various parts of the country.
The success of coca-cola (NBC PLC) has brought about the development of a number of sister industries all contributing go the growth of the Nigeria economy / the Delta glass company plc in ughali supplies the millions o fbottles required to keep NBC PLC operation and the crown products limited in ijebu-ode and Kano metal company makes the plastic crates for covering the bottles. More importantly, the NBC PLC employs thousands of Nigerians in all the fields of its operation.
The manufacturing process of vcoca-cola based on a carefully measured combination of sugar, water and other concerntrates. The some standard is maintained throughout world.
The manufacturing process of coca-cola is based on a carefully measured combination of sugar, water and other concentrates. The some standard is maintained throughout world.
The Nigerian bottling company plc was the first to use distinctively shawed bottles the first to introduce a rutting system for distribution, the first to use a well know brand logo in trucks and the first to recognize the value of refurbishing hostels restaurants, shops, kiosks, refrigerator and cooker placement to expand their business. Other brand of soft drinks by the company include orange fanta, fanta lemon, fanta ginger Ale, fanta Tonic and Eva table water, in 1987, the 35cl bottle of coke was introduced and sold at the same price of the 29cl bottle it had replace.
The NBC plc control the major shares of the Nigerian soft drink market and it is one of the Officials largest soft drinks enterprises with over #1 billion sales in a single year. It employs various means of advertising it products especially coca-cola, these various means include television, radio, magazine, billboards, outdoor displays. E.t.c.
Furthermore NBC PLC has several dealers for it products all over Nigeria, all whom are called upon a week based on this, they have the longest privately owned fleet of delivery trucks, pickups and cars in Nigeria all working effectively and efficiently to bring coca-cola to their numerous consumers. From the above elaboration of NBC plc, it is crystals clear that it is the leader in the soft drinks industry, primarily because of its business foresight and the quality of its marketing administrative and advertising policies, drive and programme. Right from its inception NBC PLC has sought to curve a niche for itself in Nigeria market throughout the creation of public awareness, promotion and sponsorship of spent activities. All these activities create and project a favorable salts of the company to its customers thereby boosting sales and profit. This buttresses up the point made earlier and the significance of needs a powerful means by which business organization can effectively attain it goals.
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