Social Media Utilization And Students’ Academic Performance
[A CASE STDUY OF ALIMOSHO LOCAL GOVERNMENT AREA, LAGOS STATE]

Social media includes such tools as electronic blogs, audio/videos tools (e.g. Youtube), internet chat rooms, cellular and computer texting and social networking sites. Kaplan and Haenlein (2010) noted that the striking feature of social media is that it goes beyond users being able to create and consume information themselves. Social media application such as facebook (a network that allows users create profile, add friends and exchange messages), twitter (a social network and micro-blogging site that allows users to send and read text-based posts), Youtube (a videos-sharing website that allows users upload, share and view videos), LinkedIn (a business-related social network sites that allows users share pictures) and many other social media exist and have become popular among internet users.
    In the view of Nielsen (2012) quoted in Osharive (2015), students continue to spend more time on the social media than any site. According to him, the total time spent on social media across mobile devices increased by 37%, 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. This position affirms the fact that communication has taken a new dimension, increased greatly and has been enabled through the social networking sites recently.
    For Kaplan and Haenlein (2010), social media can be classified into six different classes which are as follows:
1.    Collaborative Project (Wikipedia)
2.    Blogs and Micro blogs (Twitter).
3.    Content Communities (Youtube) .
4.    Social Networking Site (Facebook; 2go; BB chat).
5.    Virtual Game World (World of war craft).
6.    Virtual Second World (Second life)
    The technology includes the blogs, pictures and video sharing, music sharing, crowd sourcing, e-mail, instant messaging and voice over. These services could be integrated via social network aggregation platforms (Kaplan and Haenlein, 2010). 
2.2.1 Mobile Social Media
    When social media is used in combination with mobile devices, it is called mobile social media. Recently, the Nigerian Communications Commission (NCC) said that the internet users on Nigeria’s telecommunications networks are 92, 281, 921 as at June 2016. The commission made this known in its monthly internet subscriber data. A breakdown of the data showed that the users on both the Global System for Mobile Communications and the Code Division Multiple Access networks reduced by 81, 415 in June. According to the commission, 92, 363, 336 subscribers surfed the internet in May but that only 92, 281,921 did in June. The data showed that out of the 92, 281, 921 internet users in June, 92, 181, 178 were on the GSM networks while 100,743 users were on the CDMA. (Punch Newspaper, August 4, 2016).
This data revealed that 99.9 per cent of the internet users do so with their mobile phones. So, there is no doubt that many users of the internet engage in social media interaction and youths/students are taking the lead.  
    Social media is a group of mobile marketing application that allows the creation and exchange of users generated content. Due to the fact that mobile social media runs on mobile devices, it differs from traditional social media as it incorporates new factors such as the current location of the user, time delay between sending and receiving. According to Kaplan (2002), quoted on Oshavire (2015), social media can be divided into four types:
Space-timers (Location and time sensitive): Exchange of message with relevance for specific location and time (Facebook, 2go, BB chat).
Quick-timer (Time sensitive): Transfer of traditional social media application to mobile services to increase immediacy (posting twitter messages, status update [2go], and updating display picture [dp] [bbm]).
Space-locators (Location sensitive): Exchange message with relevance for one specific location which are tagged to certain place (Skype).
Slow-timers (Neither location nor time sensitive): Transfer traditional social media application to mobile devices (reading a wikipedia entry).
2.2.2 Social Networking Sites
    Boyd and Ellison (2007) defined social networking sites as public-web-based services that allow users to develop a personal profile, identify other users (friends) with whom they have a connection, read and react to postings made by other users on the site and send and receive messages either privately and publicly. Social networking is the connection of friends or family together which allow users to communicate easily. With social networking sites one can have a long chain of friends to chat or share information or idea with.
“SNS can be defined as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system” (Body and Ellison, 2007).