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Marketing Of Library Products And Services And Its Challenges To Professionals
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTIONBackground of the studyAcademic libraries are currently experiencing changes in the new information age, due to rapidly changing media technologies, increasing users’ preferences and expectations, competition from other information providers such as the internet, and dwindling library budgets. These necessitate library and information science professionals leveraging competitive marketing approaches to strategically reorient themselves and libraries as information s ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTIONBackground of the studyAcademic libraries are currently experiencing changes in the new information age, due to rapidly changing media technologies, increasing users’ preferences and expectations, competition from other information providers such as the internet, and dwindling library budgets. These necessitate library and information science professionals leveraging competitive marketing approaches to strategically reorient themselves and libraries as information s ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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