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Marketing Of Library Products And Services And Its Challenges To Professionals
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1.3 Objective of the study
The main focus of this study seeks to
examine the marketing of library products and services and its
challenges for professionals. Specifically, the study will be
To determine if there is a need for marketing library services in academic libraries in Rivers state
To investigate the obstacles that prevent librarians from effectively marketing library services.
To offer strategies to enhance the effective marketing of library services.
1.4 Research Question
Is there a need for marketing library services in Rivers State academic libraries?
What are the challenges that hinder effective marketing of library services?
What are the strategies to enhance effective marketing of library services?
1.5 Research hypotheses
The following hypothesis are formulated to be tested in this study:
HO: There are no difficulties for professionals involved in the marketing of library products in Rivers State.
HA: There are difficulties for professionals involved in the marketing of library products in Rivers State.
1.6 Significance of the study
The
study will be relevant to academic institutions, administrators,
library committees, librarians, users and researchers. In specific
terms, the findings will be significant to academic institutions'
administration in the area of policy formulation by providing a road map
for curbing the challenges that hinder the effective marketing of
library products. It is hoped that it will create awareness for the
library committee as regards the strategies to enhance the effective
marketing of library services to users. This work will also educate
librarians on how to effectively and efficiently market library products
and services. It will also assist them in identifying their lapses and
hence improving their services by attracting, satisfying, and retaining
users in the library. The findings will also be useful to users by
creating awareness of the various services available in the library.
Users will get an improvement in the services offered as a result of the
recommendations of this study. The research will also contribute to the
existing body of knowledge about marketing library services and build
on the knowledge of the problems in academic libraries in Nigeria. More
so, the result of the study will add to the body of knowledge and serve
as a reference material for other researchers who wish to undergo
research in a related field.
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