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Marketing Of Library Products And Services And Its Challenges To Professionals
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1.7 Scope of the Study
The scope of
this study borders on marketing of library products and services and its
challenges to professionals. The study is however delimited to
University Libraries in Rivers State.
1.8 Limitation of the Study
Financial
constraint: Insufficient fund tends to impede the efficiency of the
researcher in sourcing for the relevant materials, literature or
information and in the process of data collection (internet,
questionnaire and interview)
Time constraint: The researcher will
simultaneously engage in this study with other academic work. This
consequently will cut down on the time devoted for the research work.
1.9 Definition of terms
Librarian:
A librarian categorizes, prepares, and catalogs these materials.
Librarians also recommend material and help individuals find the
information that they need. They analyze and organize collections by
subject. They educate individuals on how to use the library systems to
find the information they need.
Product: In marketing, a product is
an object or system made available for consumer use; it is anything that
can be offered to a market to satisfy the desire or need of a customer
Marketing:
In marketing, a product is an object or system made available for
consumer use; it is anything that can be offered to a market to satisfy
the desire or need of a customer
Marketing in Library: marketing in
library and information services is the process of planning, pricing,
promoting and distributing library products to create exchanges that
satisfy the library and the customers or users.
REFERENCES
Aderibigbe
OA, Farouk BL (2017). Challenges on Marketing of Information Resources
and Services in Federal University Libraries in North-West Zone of
Nigeria. Inter. J. Acad. Lib. Info. Sci. 5(3): 92-96.
Adegoke, K. A.
(2015). Marketing of library and information services in university
libraries: a case study of Usmanu Danfodiyo University Library, Sokoto,
Nigeria. Intellectual Property Rights, 3(2):143-148. doi:
10.4172/2375-4516.1000143.
Adekunmisi, S. R. (2013). Strategies for
marketing library services and information products in Nigeria. Global
Advanced Research Journal of Educational Research and Review, 2(12)
December: 240-245. Adekunmisi, S. R. (2017). Marketing library services
and information products in Nigeria. Lagos Journal of Library and
Information Science, 6(1 & 2) April / October: 53-66.
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