-
Marketing Of Library Services In Academic Libraries
CHAPTER ONE -- [Total Page(s) 5]
Page 4 of 5
-
-
-
In order to successfully identify,
satisfy, inform, educate and sell the true value of library services to
users, libraries must provide services that are user-oriented. Users
should be enlightened about the various services found in the library
and how it will make them life -long learners. In achieving these, the
librarians must apply the marketing mix which includes place, product,
price and promotion.
Statement of the Problem
The importance of
marketing library and information services cannot be over emphasized.
However, the existence of libraries is being challenged. This is because
access to information is now very fast and relies on technology. Users
now prefer to turn to the internet to source for information than coming
to the libraries. Libraries must redesign their services to cope with
this era of information technology. Libraries must change from the
traditional to digital method of providing information to users.
Users
are not aware of the several services available in libraries. Libraries
have failed to provide the required information to users. Services
provided are not user-oriented.
These have resulted to
non-utilization or under-utilization of services available in the
library. The consequences of these are enormous. It results to users not
able to locate, access and recognize their information needs. This can
also result to low quality of teaching, learning and research activities
in our higher institutions. As a result they are unable to meet up with
development in the global society. These services when utilized will
help them in their careers and also make them life -long learners.
Currently, it seems no study has been carried out to determine the
efficient and effective way to market library services in Academic
libraries in Imo state University. Marketing is not emphasized in most
library schools curriculums therefore librarians may have problems in
marketing their services.
It therefore, becomes necessary to examine the effective and efficient ways to market library services, in academic libraries.
Purpose of the Study
The purpose of this study is to investigate marketing of Academic libraries services in Imo state University, Imo state.
The specific purposes of this study are:
To determine the need for marketing library services in academic libraries in Imo state University, Imo state.
To determine library services for marketing in Academic libraries in Imo state University, Imo state.
To examine the extent of marketing library services in Imo state University, Imo state.
To
determine current techniques employed by academic libraries in
marketing of library services in Imo state University, Imo state.
To inquire into the competencies required of librarians in marketing of library services in Imo state University, Imo state.
To determine problems militating against marketing of library services in Imo state University, Imo state.
To examine strategies for enhancing marketing of library services in Imo state University, Imo state.
CHAPTER ONE -- [Total Page(s) 5]
Page 4 of 5
-
