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Marketing Of Library Services In Academic Libraries
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Research Questions
This following research questions guided this study:
What are the needs for marketing academic library services in Imo state University, Imo state?
What library services are available for marketing in academic libraries in Imo state University, Imo state?
To what extent are library services marketed in academic libraries in Imo state University, Imo state?
What current techniques are employed in marketing of library services in academic libraries in Imo state University, Imo state?
What competencies are required of librarians in marketing of library services in Imo state University, Imo state?
What problems are militating against marketing of library services in Imo state University, Imo state?
What are the strategies to be adopted for the enhancement of marketing of library
services in Imo state University, Imo state?
Significance of the Study
The
findings of this study will be significant to the following: all
academic institutions, administration, library committees, librarians,
users and researchers. In specific terms the findings will be
significant to academic institutions administration in the area of
policy formulation by providing a road map on the information resources
and services to be provided to users in order to satisfy their
information needs. It is hoped that that it will create awareness to the
library committee as regards the strategies to enhance effective
marketing of library services to users.
This work will also educate
librarians on how to effectively and efficiently market library products
and services. It will also assist them in identifying their lapses and
hence improve on their services by attracting, satisfying, and
retaining users in the library. The findings will also be useful to
users by creating awareness on the various services available in the
library. The users will get an improvement in the services offered as a
result of the recommendations of this study. The research will also
contribute to the existing body knowledge in marketing library services
and build on the knowledge of the problems in academic libraries in
Nigeria. The findings of this study will provide background information
for other researchers researching on various marketing techniques in
Nigeria libraries.
Scope of the Study
In terms of geographical
scope, the study will be restricted to academic libraries in Imo state
University, Imo state. In terms of content, it will investigate
marketing library and information services in academic libraries in Imo
state University, Imo state. It will cover the need for marketing
library services, services rendered in academic libraries, current
techniques employed in marketing of library services, competencies
required by librarians in marketing of library services, problems
encountered in marketing of library services and strategies for
enhancement of marketing library services.
CHAPTER ONE -- [Total Page(s) 5]
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