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The Role Of Professionals In Marketing Library Products In Academic Libraries In Rivers State
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1.2 Statement of the problem
The advent of new technology and its
application in libraries have opened new vistas for the marketing of
library resources, products and services and where library professionals
lay hold on the opportunities that will be grabbed by vendors and
technology specialists. Users now prefer to search the internet for
information rather than visit libraries, and the majority of students
and researchers in the university community are unaware of the various
services available in libraries.Libraries have failed to provide their
users with the necessary information.provided are not user-oriented. As a
result, the library's services are not being used or are being used
inefficiently.The consequences of this are enormous. It results in users
not being able to locate, access and recognize their own information
needs. This can also result in the low quality of teaching, learning and
research activities in our higher institutions. As a result, they are
unable to keep up with global society's developments.Thus, the need for
academic librarians and public librarians to plan for marketing and
promoting resources, which requires professionalism in meeting the
requirements of current trends, respecting and identifying the changing
demands of more challenging users. Currently, there are knowledge gaps
in the role of professionals in marketing library products in academic
libraries. Thus it is upon this premise that the researcher embarked on
the study to examine the role of professionals in marketing library
products in academic libraries.
1.3 Objective of the study
The
main focus of this study is to examine the role of professionals in
marketing library products in academic libraries. Specifically, the
study will be:
To determine the need for marketing library services in academic libraries in Rivers state.
To determine current techniques employed by academic librarians in the marketing of library services in the Rivers State.
To investigate the competencies required of professional librarians in the marketing of Rivers state library services.
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