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The Role Of Professionals In Marketing Library Products In Academic Libraries In Rivers State
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1.4 Research Question
What are the roles of marketing library services in academic libraries in River state.
What are techniques employed by academic librarians in the marketing of library services in the River State
Are there any competencies required of professional librarians in the marketing of riverside library services.
What is the extent which professional market library product in academic libraries in River State.
1.5 Research hypotheses
The following hypotheses are formulated to be tested in this study:
HO: There is no significant importance professional librarians in the marketing of academic libraries in Rivers State.
HA: There is a significant importance professional librarians in the marketing of academic libraries in Rivers State.
1.6 Significance of the study
The
findings of this study will be significant for the following: all
academic institutions, administrators, library committees, librarians,
users and researchers. In specific terms, the findings will be
significant to academic institutions' administration in the area of
policy formulation by providing a road map for the information resources
and services to be provided to users in order to satisfy their
information needs. It is hoped that it will create awareness for the
library committee as regards the strategies to enhance the effective
marketing of library services to users. This work will also educate
librarians on how to effectively and efficiently market library products
and services. It will also assist them in identifying their lapses and
hence improving their services by attracting, satisfying, and retaining
users in the library. The findings will also be useful to users by
creating awareness of the various services available in the library.
Users will get an improvement in the services offered as a result of the
recommendations of this study. The research will also contribute to the
existing body of knowledge about marketing library services and build
on the knowledge of the problems in academic libraries in Nigeria. The
findings of this study will provide background information for other
researchers researching various marketing techniques in Nigeria's
libraries.
1.7 Scope of the study
The scope of this study borders
on the role of professionals in marketing library product in academic
libraries. The study is however delimited to University Libraries in
Rivers State.
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