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IMPACT OF BRAND POSITIONING ON SALES VOLUME OF UNILEVER PRODUCTS IN NIGERIA
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- Contributor: projectwaka
- engagements: 18
- Case No: 176731vg
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ABSRACT - [ Total Page(s): 1 ]Positioning is a strategy for emphasizing a brand's distinguishing characteristics that set it apart from competitors and appeal to customers. Brand positioning is a rather practical technique that focuses on product and service qualities, advantages, benefits, usage, value, and the ability to handle client challenges.Te main purpose of the study is to examine the impact of brand positioning on sales volume of unilever products in Nigeria.
The study were guided by four research questions and four specific objectives. No meaningful result could have been achieved without making reference to r
... Continue Reading
CHAPTER ONE - [ Total Page(s): 1 ]1.1 Background of the studyPositioning is a strategy for highlighting a brand's unique qualities that set it apart from its rivals and appeal to consumers. With a focus on product and service characteristics, advantages, benefits, use, value, and the capacity to address customer issues, brand positioning is a pretty practical process. It is a component of a brand identity and value proposition that should be actively conveyed to the target audience and that shows how it differs from rival companies Lieven, Grohmann, Herrmann, Landwehr, & Tilburg (2015).Since that brand positioning is likely to ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Positioning is a strategy for emphasizing a brand's distinguishing characteristics that set it apart from competitors and appeal to customers. Brand positioning is a rather practical technique that focuses on product and service qualities, advantages, benefits, usage, value, and the ability to handle client challenges.Te main purpose of the study is to examine the impact of brand positioning on sales volume of unilever products in Nigeria.
The study were guided by four research questions and four specific objectives. No meaningful result could have been achieved without making reference to r
... Continue Reading
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