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The Impact of Marketing Research on Product Development
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CHAPTER ONE - [ Total Page(s): 1 ]1.0 INTRODUCTIONThe success of a company depends to a large extent on how research studies are carried out on the product and market in which the company operates. And for a producer to produce and supply product(s) that is actually required by the target market, he has to carryout a well planned and effectively executed marketing research.Marketing researches helps in identifying the needs of the target market, and develop a product that will satisfy these identified needs. In view of this, the impact of marketing research in developing new product cannot be over emphasized.1.1 BACKGROUNG OF
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CHAPTER ONE - [ Total Page(s): 1 ]1.0 INTRODUCTIONThe success of a company depends to a large extent on how research studies are carried out on the product and market in which the company operates. And for a producer to produce and supply product(s) that is actually required by the target market, he has to carryout a well planned and effectively executed marketing research.Marketing researches helps in identifying the needs of the target market, and develop a product that will satisfy these identified needs. In view of this, the impact of marketing research in developing new product cannot be over emphasized.1.1 BACKGROUNG OF
... Continue Reading
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