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PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
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- Contributor: mr-chris
- engagements: 300
- Case No: 212649pw
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CHAPTER ONE - [ Total Page(s): 3 ]Promotion: - communicating information between seller and potential buyer to influence attribute and behavior.Promotional mix: - they are set of devices or strategies used to achieve promotional objectives (advertising personal selling sales promotion and publicity).Publicity:-it a non personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium to obtain favourable presentation of it through radio, television or stage that is not paid for by the consumers. Public relations:- the attempt by which information pers ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING UP SOON
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