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The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce
[A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE]
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1.4 RESEARCH HYPOTHESE
Ho: channels of distribution are not effective in the distribution of agricultural products in the area
HI: Channels of distribution are effective in the distribution of agricultural products in the area 17
HI: Inadequate processing plants discourage large scale production of perishable agricultural products.
HO: Inadequate processing plants encourage farmers into large scale production of perishable agricultural products.
3.
HO: Lack of basic infrastructure like access roads has no significance
effects on agricultural products distribution in Boki L.G.A
Hi: lack
of basic infrastructure like access roads has significance effects on
the distribution of agricultural products in Boki L.G.A
4 HO: Government policies do not have significance influence on agricultural products in the area.
HI: Government policies have significance influence on agricultural products distribution in the area.
1.6 SIGNIFICANCE OF THE STUDY
This
research would be of great importance and will assist farmers in the
management of physical distribution channel in the area. It will also
help business firms and organization that are involved in physical
distribution in Boki Local government area.
This study will also
reveal the available distribution channels in Boki L.G.A and how to
effectively utilize them. It will serve as reference materials to other
researchers who may carryout similar work in the nearest future.
Furthermore the result of this study will be of tremendous importance.
It will also help consumers of perishable agricultural products to have
these product when and where they are needed at the time they are needed
.the study will equally assist channel member to know how best to
perform their marketing activities to satisfy their clients, to local
government, state and federal government ministries and parastatals
seeking information as regards marketing of perishable agricultural
products
1.5 Scope and limitation of study
This study is based
on the perishable and none-perishable agricultural products in Boki
local government. Information and data about „‟the impact of physical
distribution channel in the marketing‟ is given only as related to these
areas. Scarcity of resources in our depressed economy made it extremely
difficult to conduct the research in a wide scope and area.
The financial commitment involved in this research work can also militate against wider coverage.
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ABSRACT - [ Total Page(s): 1 ]Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnair ... Continue reading---
