-
Significance Of Promotion To Business Organizations In Nigeria
[A CASE STUDY OF NESTLE NIGERIA PLC]
CHAPTER ONE -- [Total Page(s) 3]
Page 3 of 3
-
-
-
1.6 LIMITATION OF THE STUDY
There are inhibiting factors that have narrowed down this study. The first is that of time constraint. This research would have been more successful than this but research would have been more successful than this but there was no sufficient time for the effective study of this research.
Secondly, financial constraints, this stands as a big barriers as a lot of money were required in gathering relevant data which could have jeopardize the full success of this study. Yet with the assistance of parent, family.
Lasting, data problem, the response o9f manufacturing were not encouraging in terms of release of data. They says they cannot release some data for company protection and the perfect image of their company. Some did not even welcome question regards to their company.
1.7 DEFINITION OF RELEVANT TERMS
Every organization is made up of human and physical resources. Promotion is the most prestigious accolade for every organization.
The relevant terms of this project is promotion, business, business organization section.
Promotion is one of the market mix, element or feature and a term used frequently in marketing. The marketing mix includes the four P’S
i. Price
ii. Product
iii. Promotion
iv. Place
According to ABDUL RAHEEM, I (2002) define promotion as raising customer awareness sales and creating brand loyalty. Promotion is also found in the specification of five promotional mix or promotional plan.
These elements are personal selling, advertising, sales promotion direct marketing, and publicity.
A promotional mix specified how much attention to pay each of the five sub-categories and how much money to budget for each.
A promotion plan can have a wide range of objectives including sale increase, new product acceptance, and creation of brand equity positioning, competitive retaliation, or creation of corporate image. Fundamentally, there are three basic objective of promotion these are;
i. To present information to customers as well as other.
ii. To increase demand.
iii. To differentiate a product.
There are different ways to promote a product in different areas of media promoters use internet advertisement, special events, endorsement, and newspaper to advertise their product. Many times with the purchase of a product there is a incentive like discounts (i.e coupons), free items, or a contest. This method is used to increase the sales of a given product. Promotion are also held in physical environment at special event such as concept, festivals, trade shows, and in the field such as in grocery or department stores interactions in the field (i.e grocery and department stores) , allow customers to purchase the brand or product immediately. The interactions among the brand and the customers and performed by brands in physical environments.
BUSINESS ORGANIZATION
According to BABATUNDE .J. (1991), Define business organization is an individual or group of people that collaborate to achieve certain commercial goals.
Some business organizations are formed to earn income for owner. Other business organization called on profit, are formed for public purposes. These businesses often raise money and utilize other resources to provide or support public programs.
ORGABNIZATION STRUCTURE
An organizational structure reflects that shared values within the organization that impact employee’s moral, communication and ultimately, since companies use formal process and activities to promote team work.
However, much of an organization unique culture company’s structure involves through informal channels for example, a company’s culture can be affected by the way informal encounters.
CHAPTER ONE -- [Total Page(s) 3]
Page 3 of 3
-
