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The Impact Of Marketing Research On New Product Development
[NIGERIA BOTTLING COMPANY]
CHAPTER ONE -- [Total Page(s) 3]
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1.2 STATEMENT OF THE PROBLEMS
The study wants to find out an
answer to series of question and problems. This research is also to give
the appropriate answer to the following question. Do this organization?
Take up marketing research? What form of marketing research is
practiced in your industry or organization? And lastly to what extent
the marketing research can be of help to the industry and organization
(Nigeria Bottling Company, Plc).
1.3 RESEARCH QUESTIONS
In view of the impact of marketing research and new product development, the following research questions are raised.
i. What is the impact of marketing research on new product development?
ii. What are the problems facing marketing research on new product development?
iii. What are the significance of marketing research on new product development?
1.4 OBJECTIVES OF THE STUDY
The general objective of the study is to observe the impact of marketing research on new product development.
i.
To examine the empirical study of the role which the marketing research
functions equally play in the operational activities of the industry
(Nigeria Bottling Company).
ii. To investigate the justification for marketing research in (Nigeria Bottling Company).
iii. To examine the impact of marketing research
1.5 HYPOTHESIS OF THE STUDY
The hypothesis of the study is the null hypotheses which are;
Hypothesis 1
Ho: Marketing research is not significant in product modification.
Hypothesis 2
Ho: The Company’s product quality or benefit does not strength its competitive stand in the market.
If
the calculated value which is X2 is less than table value. It means
that the null hypothesis (H0) will be accepted and reject alternative
hypothesis (Hi) and vice versa.
1.6 SIGNIFICANCE OF THE STUDY
The motive behind this was to find out how the organization in
question can make use of marketing research to get more information
about the consumers and competitors of its product.
The study
will also enable the organization or industry to know the attitude of
consumer. Through this study the organization know the development of
marketing research and why marketing research is very important. Lastly,
the study will also help the organization to know the development of
new product and why new product fails.
1.7 SCOPE OF THE STUDY
The research study which centers on impact of marketing research on
new product development with particular reference to Nigeria Bottling
Company Plc.
The number of marketing research department has
grown steadily snce the end of the 2nd world war. Marketing research is
gaining with 40% of the marketing research directors accountable to
management. However, the scope of the study will cover the role of
marketing research in Nigeria Bottling Company Plc, Limited and how to
reduce the uncertainty in decision making.
CHAPTER ONE -- [Total Page(s) 3]
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ABSRACT - [ Total Page(s): 1 ]Abstract coming here soon ... Continue reading---
CHAPTER TWO - [ Total Page(s): 10 ]The steps are defined as below. 1. Awareness: This is the most crucial step and the starting point for purchase. Brands must take sure that the consumer is aware of the presence of your brand in a particular product segment.For example, if Tina wants to buy a toothbrush, and you as the marketing manager of Colgate wants her to buy your brand’s toothbrush, you have to make sure that you advertise well so that she is aware of the existence of such a brand for tooth brushes. 2. ... Continue reading---
CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREE 3.0 RESEARCH METHODOLOGY 3.1 RESEARCH POPULATION AND SAMPLE Research population simply means the total number of people or things of organization in a specified geographical areas since it is very difficult to conduct a research using the whole population. The population of this study is made up of the entire staff, customers and middlemen dealing with Nigeria Bottling Company Plc size it is impossible to investigate the entire population a sample was drawn. ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 5 ]As shown above there are more male than female Nigeria Bottling Company because male account for 60% while female account for 40%.In the above table 26% of the respondents are single and 75% are married. The researcher observed that nearly all the respondents are married. The marital status of workers maternity leave on for higher pay in order to meet their home needs. ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATIONS5.1 SUMMARY OF FINDINGS This research work focused on impact of marketing research on new product development in which Nigeria Bottling Company Plc was chosen as a case study. This company engage in diverse business activities and collecting information on its marketing research functions. Marketing research contributes to the decision making process in all aspects marketing activities since it aid specifies the method of ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCES Adred, B.D (2002). Marketing Research Analysis and Measurement. C.U.S.A Abarns Publishing.Betrand, J.W (1996). Marketing Research Analysis, London, John Willy and Sons. Fatigun, J.O (2008). Research Methodology, Ilorin, Adewunmi Printing Press. Lockley, L.C (2000). History and Development of Marketing. U.S.A Mc Graw Hill Book.Patrick, M.D (2000). What are new product? Journal of Business Planning U.S.A Prentice Hall Inc. Predical, W. (2001). Marketing Analysis. U.S.A Mc Graw Hill Book ... Continue reading---
