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IMPACT OF NEW PRODUCT DEVELOPMENT IN A CO-OPERATE PROFITABILITY
[A CASE STUDY OF 7UP BOTTLING COMPANY, IJORA, LAGOS] -
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- Contributor: mr-chris
- engagements: 268
- Case No: 321405pw
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTION1.1 GENERAL BACKGROUND OF THE STUDY The cause if the failure of many companies today is because they do not recognize that tomorrow may not be like today. They fail to replace their old existing products with new ones in lines with the taste and fashion of the consumers. Like human being products also pass through different stages in their life cycle. We have the introductory, growth, maturity and the decline stage. It is the declining stage that brings about the Need. For new product development. Therefore, it is the function of product department t ... Continue Reading
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