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Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN] -
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1.5 SCOPE OF THE STUDY
The theoretical scope of the research work lover the various principles and concept of personal selling activities.
The geographical scope of this project deals with consumers/ customers of NNPC petrol filling station in Ilorin metropolises.
The industrial scope implies specification of the industry of the study, therefore, this research work deals with oil industries such as total Nigeria Plc, Texaco, Oando etc. this research work focuses on NNPC Nigeria Limited in Ilorin only.
The time scope is the periodic depth of research, therefore the periodic depth of this research, cover five years that is between 2004 to 2009 in which the daturn for five operational year of the case study (NNPC Nigeria Ltd).
1.6 LIMITATION AND CONSTRAINTS
1. The first limitation factor encountered in this research work is time limitation. As a result of this short semester. Period it has limited, this research work to be able to find more information on the research work. the time which as been scheduled for the project is one day out of five working days and the rest days are for lectures and weekend for write up with this, it make it difficult for me to gather more information consigning the project.
2. Financial constraints: This is another hindrance to this project work, it is difficult for the research to visit mere fuel marketing firms which made the researcher to limit the scope to NNPC Nigeria Ltd in Ilorin zone. Also in terms of publication of journals and questionnaire and my parent has been the sources of findings, which make it easier for me to gather the needed data and they give me emotional and physical support.
Respondent constraints: The another hindrance together with the needed information in carryout this research, organization/ company tag their file as top secret but after serious of persuasion to the manager of NNPC at as a Dam in Ilorin Kwara state that all the information will only keep as confidential to me alone and that it is meant for educational purpose to facilitate my project writing, all these help me to select this problem of respondent limitations.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTTitle Page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE1.0 Background of the study 1.1 Introduction 1.2 Statement of problems of study 1.3 Aims and objective of study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constraints of the study CHAPTER TWO2.0 Marketing definition and Explanation 2.1 Definition of Industrial Ma ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]ACCESSORY EQUIPMENT This is another class of industrial product in an organization. This equipment is used to facilitate rather than to perform the basic operation of a plant. It consist of items such as cutting tools, fork-lift, truck, chain hosts and small motors, equipment e.g. adding and calculating machine. These products are typically built for stock rather than custom built.RAW AND PROCESSING MATERIALS Raw and party manufactured materials are goods that enter int ... Continue reading---
CHAPTER THREE - [ Total Page(s): 3 ]CHAPTER THREE3.0 RESEARCH METHODOLOGY3.1 RESEARCH DESIGN The research design used in the study is the combination of personal interview includes NNPC and customer services department while the questionnaire were administered of NNPC numerous customers.3.2 POPULATION OF THE STUDY Ordinarily, population refers to all people in a given geographical region. In research, the meaning of population goes beyond human beings alone. Ary and Jacob’s (1976) define ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 13 ]CHAPTER FOUR4.1 HISTORICAL BACKGROUND OF NNPC NIGERIAN NATIONAL PETROLEUM CORPORATION The Nigerian National petroleum corporation (NNPC) is the state oil corporation through which the federal government of Nigerian regulates and participates in the country’s petroleum industry NNPC was established on April 1,1977 as a merger of the Nigerian National oil corporation and the federal ministry of Mines and steel. NNPC by law manages the joint ventures between the Nigerian fe ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY, CONCLUSION AND RECOMMENDATION5.1 SUMMARY OF FINDINGS The study is fashioned to determined the effectiveness of personal selling as a promotional tool in marketing of industrial goods (a case study of NNPC). It is based on solutions to the identified problems to improved the performance of the sales person in the oil company in order to capture large share of the fuel markets. The research finding shows that oil companies are expanding intens ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCEAfolayan, J.A (2000): Promotional Management and Communication 1st Edition Nigeria; Published by Adewumi Press, Ilorin.David A.A Aaker (1989): Advertising Management 3rd Edition India, Published by private Limited in Prentice Hill.Michael Baker J. (1979): Marketing; N Introductory Text, 3rd Edition Hong Kong; Published by Macmillan Press Ltd.Philip Kotler (1982): Marketing Management Analysis 6th Edition London, Published by Macmillan Press Ltd.Schewe CD (1987): Marketing Principle and ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also hig ... Continue reading---