Personal Selling As An Effective Promotional Tool In Marketing Of Industrial Goods
[A CASE STUDY OF NNPC, ILORIN]

INTERVIEW RETURNS
    The interview was held with the finance manager, sales representative and the Branch manager, The returns from this interview to through light in certain situation and clarity points.
    In total marketing Nigeria plc, the recruitment and selection of sales representative starts with a requisition from the sales department to the personnel for sales representative is a minimum of B.Sc/HND with emphasis on social sciences and engineering. This is due to the technical nature of their product. The social sciences help to develop the marketing and engineering of the chemical nature of the products.
    The personal officers establishes the criteria for the screening and selection of the sales representative before selecting starts, there must be existing vacancies.
    The first stage of the process is the written test which is based on two areas:
a.    Technical test: this is a test on the technical knowledge and ability since their technical nature needs to be known so as to be able to sell it.
    The second stage in an oral interview after passing first stage, a letter inviting the applicants for an oral interview will be sent. This interview tries to test the confidence and composure of the applicants. It could be panel composed of the general manager, operation manager, sales manager, in strict manager etc.
    The last stage, is the use of an industrial psychologist this psychologist determine their fitness and ability of the applicant to be able to perform the duties. The credence of will be employed, inducted and trained and he will be given job description which is attached.
    The sales representatives are in the senior category of the total staff. Their salary fully within the corporate salary structure. Their salary is highly competitive in the petroleum marketing industry and the company considered that before establishing their sale representative salary. The company also gives education fund for the sales representatives.
4.2    PRESENTATION AND ANALYSIS OF PROBLEMS
    Data presentation and analysis involved information for the data collected to ensure summary description of the subject of study. The aim of the presentation and analysis is to transfer the raw data into meaningful and organized sets to show and measure the results of the research and communicate to the management or anyone that way have the need for the research work.
    The data presented analyzed and interpreted is the position of primary data and secondary data. This will help to clarifys the points.
    During the research 200 questionnaires were distributed to the consumers in which 150 were responded.
    In each of the data collected the statistical analysis shall be followed by simple illustration of responds and total analysis of data collected will be show in tabular from with corresponding percentages of responses for enhancement of easy comprehension. The sulgects that were involved in the completion of the questionnaire are male and female. Some are literate while some coreillitrate. The subject ranges from drivers students, business centers, and civil fervent.