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SATISFACTION AND RETENTION: A KEY TO BUSINESS SURVIVAL IN NIGERIA
[A CASE STUDY OF BERGER PAINTS NIGERIA PLC] -
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- Contributor: mr-chris
- engagements: 221
- Case No: 440693pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE: INTRODUCTION1.1 INTRODUCTION TO THE STUDYIn our society and the world at large companies are facing toughest competition ever. Before any business can go about winning customers and outperforming competitors, there is the need to do a thorough task of meeting and satisfying consumer needs. It is only customer centered consumers companies that are adapt at cllaming customers not just product. So many companies think that it is the marketing or sales department’s job to gain customers. If they cannot, the company draws the conclusion that is; the marketing people are no ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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