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IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY
[A CASE STUDY OF KWARA HOTEL] -
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- Contributor: mr-chris
- engagements: 209
- Case No: 460119pw
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 This chapter is intended to discuss certain vital element in marketing known as the “marketing communication mixâ€. The purpose of the study will be discussed. Attempts will be made to identify problems of the organization (i.e. Kwara Hotel), upon which hypothesis will be formulated to be analyzed in later chapters. The aims, objectives and significance of the study will also be discussed, and a brief historical background of the organization.Promotion is marketing involves the designa dn communication of information about the existence, the nature and the usefu ... Continue Reading
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