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The Determinant Of Choice Of Promotional Mix In The Marketing Of Financial Services In Nigeria
[A CASE STUDY OF UBA] -
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1.5 SCOPE OF THE STUDY
Determinant of promotional tools to choose or select as it applies to the marketing performance in the marketing of financial services is a broad scope which includes:
1.5.1 THEORETICAL SCOPE
The area of coverage of this research work is contered on the mix in the marketing of financial services in Nigeria the impact of this marketing strategy will be analyzed.
1.5.2 GEOGRAPHICAL SCOPE
The area covered in terms of location is a very wide range where there are numerous consumers whome make use of U.B.A services right from kwara state to other state where U.B.A are being delivered their services across the countries.
1.5.3 INDUSTRIAL SCOPE
This research work will cover the banking industries using U.B.A as a references point of the banking industries that either produces services to satisfy consumers or delivered their services in terms of and other means for consumer satisfaction.
1.5.4 TIME SCOPE
As a result of the limited time, the data obtained will be within a span of a year and the validity of the outcome can only be tenable for the duration of (3) three year as a result of changing in marketing condition.
1.6 LIMITATION OF STUDY
This part of the study explain or highlight the possible factors limiting the scope and success of the study. Some of these factors are:
ï¶ Lack of financial capacity: this is one of the crucial factors affecting the functionality of the study as it denies the researcher through financial strength to conduct the necessary research based on the success of the study.
ï¶ Lack of materials: Scarcity and inadequate required data and information has always been one of the generally factor acting against the success of many research study in Nigeria. Few available secondary data cells for the use of primary data, which involves huge financial strength.
ï¶ Poor communication and transportation system is another factor that limits the scope of the study as it disallows the researcher the right to cover some other aspects of the population for the study.
Also limiting against the study is the lack of co-operation of the respondent supplying false data duet to saliency, ignorance of illiteracy.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT Marketing activities cannot said to be complete a effectives if the consumer did not get the message or where the message did not reach the target audience (market) an effective message needs to pass across the market so that consumer will be aware of the company’s product, where the company is what exactly the company produce and benefit to be derived from using the products. No doubt consumers want satisfaction and the company needs to find all ways in satisfying the cons ... Continue reading---
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 ... Continue reading---
CHAPTER TWO - [ Total Page(s): 3 ]CHAPTER TWO2.1 LITERATURE REVIEW Every marketing element in the marketing mix communicate something to consumer. Therefore one of the function of marketing management is to ensure that the consumer does not receive contradictory or confusing message from the element of the marketing mix. The marketing communication or promotion mix comprises of complex techniques that may use by management to communicate with consumer and to promote, inform, persuade and remind about the firm product ... Continue reading---
CHAPTER THREE - [ Total Page(s): 2 ]CHAPTER THREE3.1 RESEARCH DESIGN Research has been defined as a diligent and systematic attempt to find acceptable answers and solution to question or problems through certain logically designed processes or steps (Dino sano). And research design is said to be the act of specifying the method for collection and analyzing the data necessary to help solve the problem under investigation, such that the difference between the cost of obtaining various levels of accuracy and expected valu ... Continue reading---
CHAPTER FOUR - [ Total Page(s): 10 ]Tests 2 Test on the relationship between the consumers level of satisfaction and the price change and quality of financial services product of the company (UBA) Ho: there is no relationship between the consumer’s level of satisfaction and the company’s price change and quality of financial services products.Ha; here is relationship between the consumers satisfaction and the price change and quality of financial services products of the companya = 5% = 0.05C.R = 3.84 (1 degree ... Continue reading---
CHAPTER FIVE - [ Total Page(s): 1 ]CHAPTER FIVE5.0 SUMMARY CONCLUSION AND RECOMMENDATIO This project work has been conducted through verbal interview in the united bank for [UBA] and we have been able to identify various factors that determine the choice of promotional mix variable conducted, we arrived at the following findings.5.1 SUMMARY OF PROJECT. The market nature and characteristics is one of the factors that determine the choice of promotional nix variable of the UBA bank. Product nature ... Continue reading---
REFRENCES - [ Total Page(s): 1 ]REFERENCESAfolayan, J.A (2000): promotion management and marketing communication: Iorin, Adewumi press.Deliyimpk D.J and Person L.J (1980): marketing management test and cases: U.S.A John wiley and sonsDescoster, D.T and Schafer, E.F (1984): Management accounting: N.S.A Pitman PublishingGozueta, R (1996): coca-cola word of opportunity; new york beverage world int’l.Irving, s.k (1997): public reations: new york, Aledanderj hamiton institute pressKotler, P and Armstrong (1999): principle of ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT Marketing activities cannot said to be complete a effectives if the consumer did not get the message or where the message did not reach the target audience (market) an effective message needs to pass across the market so that consumer will be aware of the company’s product, where the company is what exactly the company produce and benefit to be derived from using the products. No doubt consumers want satisfaction and the company needs to find all ways in satisfying the cons ... Continue reading---