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PACKAGING AS AN EFFECTIVE TOOLS OF PRODUCT DIFFERENTIATION IN SOAP AND DETERGENTS
[A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC] -
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- Contributor: mr-chris
- engagements: 303
- Case No: 759132pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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CHAPTER ONE - [ Total Page(s): 2 ]The intention this research is to see how packaging serve as a mean for product differentiation in the market, how product it effectiveness in creating repeat purchase the study also intended to analyses and confirm the differentiate role that packaging perform in Unilever Nigeria plc. The study intended as well obtain information on how people choose product truly unique packaging. It also intended to know how packaging as promotional tools being used by market is solving marketing problems.1.6 LIMITATIONS AND CONSTRAINTS OF THE STUDYGathering of all needed data in most studies is ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT COMING SOON
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