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INFLUENCE OF WOMEN IMAGE IN PRODUCTS & SERVICES ADVERT CAMPAIGNS
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- Contributor: projectwaka
- engagements: 22
- Case No: 871883pw
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ABSRACT - [ Total Page(s): 1 ]The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study was anchored on Hierarchy of Effects Model, Source Credibility Theory and Learning Theory. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image pla
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CHAPTER ONE - [ Total Page(s): 1 ]1.1 Background of the StudyIt is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patronage are very much sought after (Olayinka, 2014). Thus, women could be seen oftentimes in the background performing seductive roles in Delta soap. The sole attraction a ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study was anchored on Hierarchy of Effects Model, Source Credibility Theory and Learning Theory. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image pla
... Continue Reading
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