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Influence Of Ownership In Radio News Coverage
[A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU]
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Radio news programs are designed for the ears because it is an audio
oriented medium. It is however regarded as an audio visual medium
because the audience can see the programs through their minds eye and be
able to interpret it.
Broadcasting management is the organizing and
control of the affairs of the broadcasting organization. The control of
a broadcast management or media house influences the content of news
that will be broadcast to the audience. Also the type of government
policy/policies that the management will implement.
Private
ownership of media houses was not allowed until 1992 under the Babangida
administration, when due to mounting agitation and pressure he was
forced to establish National Broadcasting Commission (NBC) which
successfully licensed private individual to participate in broadcasting.
This brings us to the issue of media ownership.
When US media
pundit A. J. Liebling wrote that freedom of the press belongs to those
who own one, he summed up the emotion that separates the media business
from virtually any other enterprise. The press today, more generally,
the mass media stands not simply for the power to cover information but
crucially for the assumed ability to shape attitudes, opinions and
beliefs. The media are the vehicles for education and propaganda. Who
controls these outlets and what the player’s intentions are for their
use have been a contentious issues at least since the 15th century. When
both church and state recognized the potential of the printing press
and immediately sought to control it.
Media ownership pattern has become central to the discussion on class media and society because as Edeani (1985) pointed out.
“The
nature of ownership of any press system determines to a great extent
whether that press is dynamic, vigorous, responsive and responsive
press; or and emasculated, timid, spineless, ineffectual or
irresponsible pressâ€.
However, we have three main categories of media ownership namely; Government ownership
Private ownership
Mix ownership
But the researcher will be constrained to government and private ownership of media.
Government
ownership implies that the medium completely financed by the government
e. NRCN (Federal Radio Corporation of Nigeria) and NTA (Nigerian
Television Authority) etc. in government ownership; the government not
only finances the media house, but also encrypts policies for the media
and helps in implementing them. The government previews the news content
and news programs to see if they agree with their policies and what
they (the government) want. Also, any news that the government does not
want to be made known to the public and is in the news content, the
government will erase out of the news content.
Also the government
further controls the media by their decision to invest or not to invest.
The government’s interest wilt be reflected in the appointment of
competent staff.
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ABSRACT - [ Total Page(s): 1 ]This study was undertaken to examine to influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of the selected broadc ... Continue reading---