• Influence Of Ownership In Radio News Coverage
    [A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU]

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    • Radio news programs are designed for the ears because it is an audio oriented medium. It is however regarded as an audio visual medium because the audience can see the programs through their minds eye and be able to interpret it.
      Broadcasting management is the organizing and control of the affairs of the broadcasting organization. The control of a broadcast management or media house influences the content of news that will be broadcast to the audience. Also the type of government policy/policies that the management will implement.
      Private ownership of media houses was not allowed until 1992 under the Babangida administration, when due to mounting agitation and pressure he was forced to establish National Broadcasting Commission (NBC) which successfully licensed private individual to participate in broadcasting. This brings us to the issue of media ownership.
      When US media pundit A. J. Liebling wrote that freedom of the press belongs to those who own one, he summed up the emotion that separates the media business from virtually any other enterprise. The press today, more generally, the mass media stands not simply for the power to cover information but crucially for the assumed ability to shape attitudes, opinions and beliefs. The media are the vehicles for education and propaganda. Who controls these outlets and what the player’s intentions are for their use have been a contentious issues at least since the 15th century. When both church and state recognized the potential of the printing press and immediately sought to control it.
      Media ownership pattern has become central to the discussion on class media and society because as Edeani (1985) pointed out.
      “The nature of ownership of any press system determines to a great extent whether that press is dynamic, vigorous, responsive and responsive press; or and emasculated, timid, spineless, ineffectual or irresponsible press”.
      However, we have three main categories of media ownership namely; Government ownership
      Private ownership
      Mix ownership
      But the researcher will be constrained to government and private ownership of media.
      Government ownership implies that the medium completely financed by the government e. NRCN (Federal Radio Corporation of Nigeria) and NTA (Nigerian Television Authority) etc. in government ownership; the government not only finances the media house, but also encrypts policies for the media and helps in implementing them. The government previews the news content and news programs to see if they agree with their policies and what they (the government) want. Also, any news that the government does not want to be made known to the public and is in the news content, the government will erase out of the news content.
      Also the government further controls the media by their decision to invest or not to invest. The government’s interest wilt be reflected in the appointment of competent staff.

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    • ABSRACT - [ Total Page(s): 1 ]This study was undertaken to examine to influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of the selected broadc ... Continue reading---