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Influence Of Ownership In Radio News Coverage
[A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU]
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Private ownership on the other hand refers the
situation where individuals (one person or group of persons) establish,
finance and direct the administration of a media organization. Example
of privately owned media houses or organization are AlT (African
Independent Television), MINAJ BROADCAST, SILVER BIRD etc. whether a
station is government or private owned, the key variable is listenership
and viewership, what the audience wants should be balanced with what
the broadcast feel they should hear.
Influence on the other hand is
both external and internal since there is nucleus of interdependence or
co-existence in the media organization. Shoemaker and Rees (1991) said
that there are many established groups we often influence the message of
broadcast and print media. This group ranges from proprietors
influences, leadership influence and house policy.
There is a common
saying with regards to mass media control in Nigeria and elsewhere
which had become a cliché that “he who pays the piper dictates the
tuneâ€. This means that owners of mass media organi2e, channel and
control what the media covers (reports) and broadcast and how they
broadcast and how they broadcast it.
ft is obviously true that mass
media owners exert a threatening control over the press, whether a mass
media is managed by a board of directors appointed by private owners or
by a public
corporation established by the government. The media
have policies set too by the board. The policies define the short term
and long term operations.
1.2 Statement of the Problem
In
Nigeria, most news covering are determined by the owners and gatekeepers
of the organization. These owners are those in the helm of affairs of
the government, and like the ruling government, the gate keepers take
orders from owners. Their rank and file includes the management of radio
stations and the various news editors and news and program producers.
The philosophy of any media operation in Nigeria depends on the
government in place. The problem in this study is examine the impact of
leadership decision on radio news coverage.
Secondly, how these
decisions can serve publics interest. Thirdly, how to convince the
government to interfere less in running the affairs of the station to
their own interest instead of the publics interest.
The right news
covering decision and programming can lead to success for the radio
station. Whatever the practice in Radio Nigeria (FRCN) federal Radio
corporation of Nigeria, the influence of leadership and gate keeping on
programs are still present and if is not handled well, it may greatly
impair the success of any program, so this is what the research is aimed
at finding out.
It is hoped that answers arrived would help the
researcher make some observation and policy proposals that would help
re-address the present problems of radio news coverage in FRCN, if ever.
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ABSRACT - [ Total Page(s): 1 ]This study was undertaken to examine to influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of the selected broadc ... Continue reading---
