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Impact Of Television Broadcasting On Electioneering Campaigns
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1.4 Research Questions
The following research questions were considered:
i. What is the significant level of equal media coverage given to political parties?
ii. What is the significant relationship between media coverage and a free & fair election?
iii. What is the significant level of media expose of electoral misconduct?
iv. How does the media play the role of agenda-setting during election?
v. What is the significant level of media mobilization during electoral process?
1.5 Significance of the study
On
the completion of this project the end result will benefit academics,
students of communication studies and other researchers that may want to
carry out further research on this study.
1.6 Scope of the Study
The
scope of this research work will only cover the people within Abeokuta
metropolis. This focus will be on the people living around Oke-Ilewo,
Post- Office and Panseke axis of the city.
1.7 Limitations of the Study
The
research work may be faced with time & fund constraints being an
academic based research. The time allocated for this study is not enough
as in combining the work on this study with daily academics routine.
Also, the study will be limited to some areas due to the problems of
funds,, shortage of texts, journals and information relevant to the
study. 5
1.8 Operational Definition of Terms
1. Impact: This refers to a significant or strong influence on massmedia towards election.
2.
Television broadcasting: This can be defined as the dissemination of
information, idea, opinion, before, among others through the use of
television medium.
3. Electioneering Campaign: This refers to the
act or process of soliciting for support or votes for a given political
party or candidate during election. 6
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