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Evaluation Of The Effectiveness Of Radio Advertisements Of Family Planninng Programmes
[A STUDY OF ENUGU METROPOLIS]
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It is from the above background that family planning is defined as; “the
control of reckless breeding of children†by Planned Parenthood
Federation of Nigeria (PPFN). The questions that are still begging for
answer is, has the adequate awareness of family planning been made? If
yes, to what extent and how has this awareness affected the life of the
public in view? Consequently, the above question cannot be adequately
addressed without looking into how this awareness is done. This invites
us to stand out and cast a look on how Federal Radio Corporation of
Nigeria Enugu as our study carries out this awareness task and how
effective has been this task? Since the past is always very important in
addressing any problem for a better promising future, it is important
to trace how the above named institution came into existence. For this
would give us a better stand to address the issue at hand.
The FRCN
was originally founded in 1933 by the British colonial government, named
the Radio Diffusion Service (RDS), it allowed the public to hear the
British Broadcasting Corporation’s foreign radio service broadcasts in
certain public locations over loudspeakers.
In April 1950, the RDS
became the Nigerian Broadcasting Service and introduced ration stations
in Lagos, Kaduna, Enugu, Ibadan and Kano. This service was reorganized
into the Nigerian Broadcasting Corporation (NBC) on April 1, 1957 by 17
act
of parliament. Its mission was to provide as a public service,
independent and important broadcasting services. By 1962 the NBC had
expanded its broadcast stations into Sokoto, Maiduguri, Ilorin, Zaria,
Jos and Katsina in the North; Port Harcourt, Calabar and Onitsha in the
East; and Abeokuta, Warri and Ijebu-Ode in the West. Each of these
stations was considered a subsidiary station of a regional station.
The
subsidiary stations broadcast local interest programs during part of
the days and then relayed programming from their regional stations
during the rest of the broadcast day. National programs were broadcast
from two short wave transmitters and one medium wave transmitter located
in Sogun le, near Lagos.
In late 1960, the Federal parliament
amended the NBC Ordinance to allow the sale of commercial
advertisements. The first ads ran on October 31, 1961, and were
broadcast from Lagos. By 1962 regional and provincial broadcasters began
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selling ads to local businesses. The goal of allowing radio
advertisements was to help provide additional funding to NBC stations
beyond that received from the government. The Federal parliament
approved the creation of the Voice of Nigeria (VON) external shortwave
service in 1961. Broadcasting began on January 1, 1961 from Lagos. Its
initial operations were limited to two hours a day to West Africa, but
by 1963 VON had expanded both its coverage and transmission times with
the addition of five additional transmitters.
In April 1961, with
financial assistance from the Ford Foundation and technical assistance
from the British Broadcasting Corporation, NBC began the National School
Broadcasting Service in April 1961. The NBC schools unit broadcast
lessons in various school subjects for primary and secondary schools, as
well as special programs for teacher training colleges. The schools
unit was based in Ibadan. The NBC and the Broadcasting Corporation of
Northern Nigeria 19
(BCNN) were merged together in 1978 to become
the Federal Radio Corporation of Nigeria (FRCN). Medium wave
transmitters previously owned by the NBC were transferred to the
individual state governments where the transmitters were located. At the
same time, the states transferred short wave transmitters to the FRCN.
In 1996, VON installed three power transmitters at its Ikorodu
transmitter site, allowing worldwide transmissions for the first time.
FRCN’s
medium wave service, Radio Nigeria, has 25 stations located throughout
the country and together with voice of Nigeria, considers itself to have
the largest radio network in Africa. In 2007, FRCN began introducing FM
transmitters in some locations, and plans to begin upgrading and
modernizing its shortwave and medium wave transmitters in the coming
years. The FRCN is Nigeria’s publicly funded radio broadcasting
organization. Among its subsidiaries are the 20
domestic radio network known as Radio Nigeria and the Voice of Nigeria International Radio Service.
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ABSRACT - [ Total Page(s): 1 ]This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby r ... Continue reading---
