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Evaluation Of The Effectiveness Of Radio Advertisements Of Family Planninng Programmes
[A STUDY OF ENUGU METROPOLIS]
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1.2 STATEMENT OF THE RESEARCH PROBLEM
For
a very long time, Nigerians have been indifferent to family planning.
In some cultures, people’s dignity, prestige and power were reflected on
the number of wives and children they had. Nigerian government in the
past was also unconcerned about family planning as their basic amenities
for their citizenry.
According to Nwankwo (1999, P.15). The major
factor resulting in rapid population growth is the fact that many
couples who would have wanted to limit the size of their family were
discouraged by religious or cultural constraints. There are some
religious beliefs that discourage any physical or material interference
with the laws of nature or God, as children are believed to be gift from
God. 21
Furthermore, culturally Nigerians often say that “it is
only God that knows the child that will succeed oneâ€. This saying was as
a result of the precarious nature of the health facilities in the past.
Then infant mortality rate was high so, in order not to lose the few
children one has to measles, cholera, kwashiorkor and other health
hazards prevalent then they resulted to having many children thereby
throwing the social and economic implication over board. This belief is
still in existence till now.
1.3 SIGNIFICANCE OF THE STUDY
This
research study is prompted by many factors. Some of these are the
continuing interest in and awareness of family planning by Nigerians and
also the establishment of more family planning units by the government.
The study will also help to determine the extent of knowledge of
family planning among radio audience and likewise their attitude towards
this programme. 22
Also the research should help to ascertain the
importance of electronic media especially the radio as a media of
bringing about people’s awareness of innovations. It will give
indications of which medium is most effective in carrying out the
advertisement messages. The research will also determine the various
social, economic and cultural factors which may influence people’s
attitudes towards family planning.
As a result of this study, the
researcher hopes to enlighten the Nigerian public more on the benefits
one stands to gain from a well planned family. Such benefits includes:
increase in standard of living of the whole family; safeguarding of the
good health of mother and child and limiting the size of the family to
the one they can conveniently cater for. It will assist the government
to find possible ways of improving on the family planning policy. 23
1.4 OBJECTIVES OF THE STUDY
The main purpose of this study is to:
1. Identify the implications of escalating population on the entire nation, both socially and economically.
2. Formulate population policy to check the situation by the government.
3. Find out the perception of the various family planning advertisements on the radio by its audience.
The
decision to use the radio is as result of the fact that it is a strong
and effective medium employed to make people be aware of innovations and
the programmes aired and it does not attract any unit cost to the
consumer. Once you posses a portable radio, you can tune into any
programme at anytime at extra charge.
What’s more, little effort is
needed in getting access to the radio, as consumers do not need to walk
or drive about looking for radio programmes. In addition, radio is
omnipresent or ubiquitous that is, it can be found everywhere meaning it
has a 24
wider coverage than the other media as radio can easily be afforded by an average citizen.
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ABSRACT - [ Total Page(s): 1 ]This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby r ... Continue reading---
