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Evaluation Of The Effectiveness Of Radio Advertisements Of Family Planninng Programmes
[A STUDY OF ENUGU METROPOLIS]
CHAPTER ONE -- [Total Page(s) 5]
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1.5 RESEARCH QUESTIONS
This research study is set to find answers to the following research questions.
1.
Does the Christian religious doctrines on procreation a factor on the
residents of Enugu Metropolis no to see reason or understand what family
planning is?
2. Does the culture and belief of the Ibos on marriage
and child bearing the cause of their difference on family planning
advertisement?
3. Is inadequate message content on family planning
advertisement the reason from the apathy of family planning by the
residents of Enugu Metropolis?
4. To what extent do advertisements on radio influence the public in adopting family planning. 25
1.6 RESEARCH HYPOTHESES
H1:
The Christian religious doctrine on procreation is a factor on the
residents of Enugu Metropolis not to see reason or understand what
family planning is.
H0: The Christian religious doctrine on
procreation is not a factor on the residents of Enugu Metropolis not to
see reason or understand what family planning is.
H1: The culture
and belief of the Ibos on marriage and child bearing is the cause of
their indifference on family planning advertisement.
H0: The culture
and belief of the Ibos on marriage and child bearing is not the cause
of their indifference on family planning advertisement.
H1:
Inadequate message content on family planning advertisement is the
reason for the apathy on family planning by the residents of Enugu
Metropolis. 26
H0: Inadequate message content on family planning
advertisement is not the reason for the apathy on family planning by the
residents of Enugu Metropolis.
H1: Advertisements on radios influence the public in adopting family planning.
H0: Advertisements on radios do not influence the public in adopting family planning.
1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS OF TERMS
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Media: The various means of mass communication considered a whole,
including television, radio, magazines and newspapers, together with the
people involved in their production.
- Mortality: The state of being human and not living forever. 27
- Audience: The group of people who have gathered to watch or listen to something e.g a play, concert, somebody speaking etc.
- Population: All the people living in a particular country, area or place.
- Ubiquitous/Omnipresent: Seeming to be in all places.
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Agency: A business or an organization that provides a particular
service especially on behalf of other business or organizations.
- Family Planning: The use of birth control methods to choose the number and timing of children born into a family.
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Evaluation: The act of considering or examining something in order to
judge its value quality, importance, extent, or condition. 28
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ABSRACT - [ Total Page(s): 1 ]This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby r ... Continue reading---
