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Evaluation Of The Effectiveness Of Radio Advertisements Of Family Planninng Programmes
[A STUDY OF ENUGU METROPOLIS]
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OPERATIONAL DEFINITION OF TERMS
- Media: Advertising channels such as TV, Radio, Newspapers and Magazines.
- Mortality: The number of deaths within a particular society and within a particular period of time.
- Agency: Establishments that serve advertisers through the production and placement of advertisements in the media.
- Audience: Radio listeners
- Population: The totality of items or persons from whom data necessary to study are collected.
- Ubiquitous/Omnipresent: Something that is very where.
- Family Planning: The use of contraception to control how many children you have and when you have them.
1.8 ASSUMPTIONS:
Assumption of the study includes the following:
1.
It assumed that the radio audience will now look up to family planning
advertisement programmes to show then a better way of planning their
families.
2. Secondly, the study will enable the people to know the importance of radio advertisement.
1.9 LIMITATIONS OF THE STUDY:
In
the course of conducting this research some hindrances were
encountered. The first problem was finance. Since radio audience are
scattered across the country the researcher had to go from place to
place in order to get different views and opinions. The traveling was
capital intensive.
Some of the audience were conservatives and did
want to talk about family planning saying that children are not mean to
be countered. Also some were too busy to grant the researcher audience
and fill out the questionnaires.
But despite these problems, the
researcher still managed to gathers the required data and analyzed them
accordingly without altering the authenticity of the information and
quality of the research work.
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ABSRACT - [ Total Page(s): 1 ]This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about. I hereby r ... Continue reading---
