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Impact Of Bilboard Advertising On Product Promotion
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1.7 Limitation of the Study
The study is
limited to the Enugu metropolis. It is chosen as the area in carrying
out the research in this project and all research done within the study
are limited to Enugu metropolis.
Due to the problem of time and
money, the researcher may also encounter certain other limitations such
as the problem of having to manage class work with the research work as
well as 8
the problem of gathering enough materials for the study.
But in spite of this, the researcher will make sure that all this
problems are managed well in order to come up with a good result that
can be a plus to the area of study.
1.8 Definitions of Terms (Operational)
a.
Impact: This refers to the average number of Enugu residents that the
picture and wording of 7up bottling company billboard have made a
striking impression on.
b. Billboard: This refers to a large sign used for advertising of products and services.
c.
Promotion: This is the publishing and advertising of product tangible
or intangible. This is the placement of 7up bottling company billboard
in strategic places in Enugu metropolis.
d. Product: This is a bundle of utility offered to the consumer by a profit and non-profit organizations.
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