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Imapct Of Nta Enugu Television Advertisement On The Mental Development Of Children
[A STUDY OF GOLD CIRCLE]
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1.4 Research Questions
The study had the following research questions.
1. To what extent are children influenced by television advertisements?
2. To what extent are children guided when watching television?
3. What anti social behaviours do children copy when exposed to advertisements?
1.5 Research Hypotheses
The following research questions were relevant to this study.
H1: Television Advertisements influences the mental development of children negatively.
H2: The television rights of children are not protected on TV watching.
1.6 SIGNIFICANCE OF THE STUDY
The
study looked at the effect of television Advertisement on the mental
development of children in many ways; countries present how children
learn from television advertisement. In a nation like Nigeria, efforts
have to be put in place for effective growth and development. Therefore,
this study is necessary in other to have a better understanding of this
media of communication as television on how it influences, impacts and
affects out behaviors mostly on children and also to eradicate the
ignorance that is common with administrators.
1.7 Scope Of the Study.
The
study of television advertisement on children is a topic that concern
the moral development of children. The research is de-limited to a
product which is not very suitable for the seeing of the children.
1.8 Definition of Terms
Operational definitions of the terms were used
Influence:
Influence
is defined as an element believed to determine someone‟s character or
individual tendencies or the ability to change the development of
fluctuating things such as behaviours.
Advertising:
Advertising
can be defined as a form of paid public announcement intended to promote
the sale of a product or service to bring out some other effect desired
by the advertising agency or is a form of communication through such
diverse media as posters, billboards, newspapers, magazines, radio etc.
Mental
Development: It is basically the construction of mind activity such as
thought process, memory, problem solving and decision making as well as
over all intelligence.
Television:
Television is a system of
transmitting and reviewing of images over a great distance which means
seeing at a distance, it contains both sound and visuals.
Children:
A child can be described as a young human being boy or girl, newborn who has not reached the age of discretion.
We
talk about a child‟s upbringing for his home of today does not go
together with counseling from parents that could lead the child to end
up in a hard way. However, the child is a gift from God and parents are
but caretakers.
Cultural factor:
The cultural background of the child also determines their intellectual growth.
Genetic Inheritance
Children
can inherit quite a number of behaviours from parents, for example
intelligence can be inherited so also gentleness, meekness etc.
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