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Impact Of Television Advertising On Etisalat Market Audience
[A CASE STUDY OF OWERRI METROPOLIS, IMO STATE]
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1.5 Research Hypothesis
Ho: Etisalat mobile customers in Owerri are not exposed to Etisalat mobile’s TV. commercials.
H1: Etisalat mobile customers in owerri are exposed to Etisalat mobile’s TV. commercials.
1.6 Scope of the Study
The
scope of this study is to determine the impact of TV. advertisements on
Etisalat mobile on residents of Owerri metropolis. In a broad sense,
the area of this study covers all the states in Nigeria but for
practical purpose the area of coverage has been limited to Owerri. This
decision has been made bearing in mind that Etisalat uses are broad and
can be delimited to a particular segment in the study for effective
research. Owerri is the capital of Imo state and possess the potentials
and characteristic capable to generate relevant data for the intended
purpose of the study. Like every other modern town the residents of
Owerri are literatures with different educational qualifications and are
exposed to the technological devices used for advertising. Therefore,
the results obtained from this study can be applied to all Etisalat
users.
1.7 Significance of the Study
This study will be of
immeasurable importance to Etisalat mobile company, researchers,
scholars, advertising practitioners, media houses, and the general
public.
The focus of the study is how to determine the impact of
TV. advertisement on consumers and the best advert strategy to reach to
target audience. This will help Etisalat mobile company to know the need
of their customer and how to satisfy them. It will help them to reach
their target audience with the best approval thus help them to sale
their products more rapidly and maximize more profit.
1.8 Operational Definitions of Significant Terms
Advertising:
This is the means through which Etisalat present, communicate and
promote sales of its products to prospects through the media.
Television: This is the activity, profession or medium through which Etisalat mobile broadcast on television.
Audience: These are the people who patronize or speculate Etisalat mobile products.
Market: This is a place where the purchase and sale of Etisalat mobile products and services are done.
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ABSRACT - [ Total Page(s): 1 ]The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile company to know the n ... Continue reading---
