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Impact Of Gulder Advertisement On The Social Behaviour Of Students Of Enugu State University Of Science And Technology Enugu
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1.3 Objectives of the Study
The objectives of this study are as follows;
1. To examine whether Gulder advertisement impact on the behaviour of students of ESUT.
2. To examine the nature of impact Gulder advertisement has on the social behaviour of students of ESUT.
3. To determine the level of impact Gulder advertisement has on the social behaviour of students of ESUT.
1.4 Research Questions
The study has the following research questions:
1. To what extent has Gulder advertisement impacted on the social behaviour of students of ESUT?
2. What is the nature of impact Gulder advertisement has on the social behaviour of students of ESUT?
3. To what level has Gulder advertisement impacted on the social behaviour of students of ESUT?
1.5 Scope of the study
The
scope of this study is to examine the impact of Gulder advertisement on
the social behaviour of students of Enugu State University of Science
and Technology (ESUT), Enugu.
1.6 Significance of the Study
The
importance of this study is that it will help researcher’s carryout
similar study. It will also add to the level of knowledge on the impact
of Gulder advertisement. This study will help to identify the impact of
Gulder advertisement on the social behaviour of students of Enugu State
University of Science and Technology (ESUT), Enugu.
Finally, it will provide the basis for stakeholder’s in planning advertising message.
1.7 Operational Definitions of Significant Terms
1.
Impact: - Based on the study, it means that the researcher would look
at how Gulder advertisement influences the social behaviour of Enugu
State University of Science and Technology (ESUT) Students. The
researcher would also look at the powerful effect that Gulder
advertisement has on the students.
2. Gulder Advertisement: -
This is the act or means of making people aware of the product, Gulder
Ultimate beer in order to encourage them to buy or use it. The
researcher’s interest here is on the advertising message, and the
influence it has on its audience especially ESUT students.
3. Social
Behaviour: - This is a behaviour influenced or controlled by other
persons or by organized society. Here, the researcher would look at how
the social behaviour of ESUT students is been influenced by Gulder
advertisement.
4. Enugu State University of Science and Technology (ESUT) Students: - This is the researcher’s area of focus in the study.
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