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Audience Perception Of The Punch Newspaper Cartoons: A Study Of Caritas University
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1:2 Statement of the Problem
True,
many newspapers are replete with burlesque representations in the form
of cartoons which are used to pass across various messages, these
cartoons to some people help lighten the mood from stress when going
through these newspaper cartoons, giving them a sense of humour and
freedom laughing through these caricatures.
Regardless of the
readership of newspaper cartoons, specifically in Caritas University
which triggers a sense of reasoning as to what truly motivates the
readership of newspaper cartoons among lecturers and students of Caritas
University; probably the readership of newspaper cartoons by lecturers
and students help motivate the buying of newspapers. Also, educational
advancement on the part of lecturers and students might aid a better
understanding of 5
newspaper cartoons and probably the effects of
gender on newspaper cartoon readership understanding, also pertaining to
the social classification of individuals this research tends to find
out if demographic factors have an effects on the understanding of
newspaper cartoons on lecturers and students of Caritas University.
These
problems and many more are what this research work tends to find out in
the course of research, using Caritas University as population.
Also,
cartoons tend to be perceived by many newspaper readers from an
entertainment-laden perspective, sometimes considered by intellectuals
to be for the simple minded and less intelligent, but ‗inappropriate‘
for more serious minded people. Williams Stephenson lends credence to
this claim in his ‗Play Theory‘ of mass communication when he posited
that many people use media messages more for pleasure and relaxation
than for information and improvement.
Hence, Aina (2003) states that
―it is not surprising that some people view only musicals and drama on
television, while also concentrating on fashion and comics in newspapers
and magazines‖. This study therefore, sought to find out what other
values people sought from reading cartoons other than the entertainment
value and if lecturers and students considers cartoons to be for the
simple minded? In all, this research work studied the
psycho-sociological attributes affecting readership patterns of
newspaper cartoons; how individual differences and social categories
affected the readership patterns of newspaper cartoons.
1:3 Objective of the Study
1. To find out whether newspaper cartoons are read, by lecturers and students of Caritas University.
2. To find out what other value outside humour that newspaper cartoons provide.
3. To assess how demographic factors affect cartoon readership.
4. To find out whether cartoon messages are understood.
1:4 Research Questions
In order to achieve the specific objectives of this study, the following questions guided this study:
1. To what extent do Caritas University lecturers and students read the Punch newspaper cartoons?
2. What other values do newspaper cartoons give readers outside humour?
3. To what extent is reading of cartoons one of reader‘s motivations for buying newspapers?
4. To what extent do readers of cartoons understand the messages?
5. To what extent do demographic factors such as age and sex have any sort of influence on newspaper cartoon readership?
1:5 Hypotheses
H1: Demographical factors influence the readership patterns of the Punch newspaper cartoons.
H2: The Punch newspaper cartoons are motivational factors for the buying of newspapers in Caritas University.
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ABSRACT - [ Total Page(s): 1 ]Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sought to know the pattern ... Continue reading---
