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Audience Perception Of The Punch Newspaper Cartoons: A Study Of Caritas University
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1:6 Scope of the Study
For
the purpose of adopting this research work into context, Caritas
University lecturers and students were chosen as the case in study,
using sampling methods of two types namely, cluster sampling and simple
random sampling. Caritas University which is made up of four (4)
faculties and twenty-seven (27) departments, out of which two (2)
faculties were randomly selected and ten (10) departments from each of
the two faculties were also randomly selected which summed up to twenty
(20) departments. Consequently, thirty (30) students from each of the
ten (10) departments were randomly selected which made three hundred
(300) students.
Also, six (6) lecturers from each of the ten (10)
departments were randomly selected which made a total of sixty (60)
lecturers. Thus, a total of three hundred and sixty (360) respondents
were approximately questioned in total.
1:7 Significance of the Study
This
study attempted to analyze the readership of newspaper cartoons among
lecturers and students using Caritas University as the population with a
view to providing insight, making it a valuable document especially for
media practitioners, advertisers, other stake holders and researchers.
This
study also examined the relevance of cartoons in newspapers viz-a-viz
its readership by respondents, highlighting the trends and patterns in
its readership pattern from a Caritas University perspective. Therefore,
the significance of this study lies in the scholarship it offers, going
a long way in extending the frontiers of knowledge in mass
communication research.
1:8 Definitions of Terms
Operational definition
The following terms have been defined to aid the comprehension of this study.
NEWSPAPER:
This is an unbounded publication that is published on a regular basis
containing a variety of reading matters and if often supplemented with
pictures.
CARTOONS: An amusing drawing in a newspaper or magazine about events or happenings in the news.
CARTOONIST: A person who draws cartoons.
READERS: Caritas University lecturers and students who read newspaper cartoons.
READERSHIP: The number and demographic attributes of Caritas University lecturers and students who read newspaper cartoons.
MESSAGE: The important moral, social, cultural or political idea that a cartoon is trying to communicate or portray.
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ABSRACT - [ Total Page(s): 1 ]Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sought to know the pattern ... Continue reading---
