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INFLUENCE OF ADVERTISEMENT ON THE CHOICE OF DETERGENTS AMONG STUDENTS
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ABSRACT - [ Total Page(s): 1 ]The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of decei
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CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background to the StudyAdvertisement is one of the key elements for the development, expansion, and growth of industrial sector and ultimately for the economic development. The media and advertising campaigns are unavoidable by consumers in the 21st century. Researchers have studied and will continue to study the effects of advertising and its influence on attitudinal change, emotions, modification of lifestyle choices and its significant role in the consumption of goods and services (Horne, 2006) cited in Akinrosoye (2011).Advertising, over the years has evolved into a powerfu ... Continue Reading
REFRENCES - [ Total Page(s): 1 ] References Prakash, P. (2017). Impact of Television Advertising of Cosmetic Products on Consumer Behavior. KMC (Koteshwor Multiple Campus) Research Journal, 57-75Olayinka, S. O. (2016). Audience perception and believability of social media adverts. A thesis submitted to department of Mass Communication, University of Ilorin.Akbar, S. J. & Paul, T. J. (2014). Consumers’ attitude towards online shopping: Factors influencing employees of crazy domains to shop online. Journal of Management & Marketing Research, 2014, 4(1). Retrieved January 23th, 2021 from http://ww ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The study which examines the influence of advertisement on the choice of detergents among students with a focus of University of Uyo students. The research was anchored on Uses and Gratifications and Perception Theories apart from the depth of conceptual review and empirical studies. The study adopted Survey research method while the research used questionnaire as data collection tool. The data collected was analyzed using Descriptive Statistic (Frequency Statistics) method. Finding shows that students like Good Mama and Clean Detergents. It was recommended that advert should defogged of decei
... Continue Reading
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