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Audience Perception Of Africa Independent Television (ait) Coverage Of Political News Programmes
[A CASE STUDY OF ENUGU METROPOLIS]
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1.2 Statement of the research problem.
One
of the most common generalizations about politics is that today’s
voters are less informed and less engaged than voters in prior
generations. This perceived decline in political engagement echoes a
decline in both exposure to news and the quality of political news.
Television viewers has been waning steadily for decades, the network
news shows have lost a third of their viewers, and the content of
campaign coverage in these news outlets has shifted away from policy to
scandals, gaffes, and the horse race. It is no wonder, then, that
citizens are viewed as less equipped to make electoral decisions today
than they were 50 years ago (Gilens, et al., 2009). Despite the efforts
of the private electronic media to help in the growth and development of
the country, by keeping audience informed about political activities in
the country through their political news and programs, these media
houses have short comings and these short comings have prevented them
from serving the audience effectively. It is in this context that this
work will study the audience perception of political news coverage on
Africa Independent Television (AIT) in Enugu metropolis. The study will
seek to proffer and suggest solutions to some of the challenges
mentioned above.
1.3 Objectives of the study
The objectives of this study are:
1. To investigate audience perceptions of political news coverage on Africa Independent Television (AIT).
2. To find out the impacts of AIT’s political news coverage on politics in Nigeria.
3. To find out how audience perceive the credibility of political news on AIT.
1.4 Research questions
The study will proffer answers to the following research question:
1. What are the perceptions of audience on political news coverage on AIT?
2. What are the impacts AIT’s political news coverage on politics in Nigeria?
3. How credible do audience perceive political news coverage on AIT?
1.5 Significance of study.
This
study will be of benefit to the audience; this is because it will
create room for the audience to air their views on how they perceive AIT
political news coverage. It will also benefit them because it will help
them have a better understanding of the mission and vision of
establishing privately owned media. Furthermore, it will benefit both
government and private electronic media owners; because it will help
media owners to understand their audience attitude and conduct towards
their political news and on the other hand help the government know the
public reaction towards their political activities. The research will
make room for increase in quality of news programs basically election
news. Finally this study will be of significance to electronic media
researcher because it will offer useful solutions to the problems
facing communication; it will also serve as a springboard for further
research into television ownership and as a useful recommendation for
more studies.
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ABSRACT - [ Total Page(s): 1 ]The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved question ... Continue reading---
